Epicor customer Sports Chalet takes top honors in Sporting Goods

02 Dec '09

4 min read

Epicor Software Corporation, a leading provider of enterprise business software solutions to the midmarket and Global 1000 companies, announced two of its customers Build-A-Bear Workshop and Sports Chalet are the recipients of Retail TouchPoints' 2009 Channel Integration Awards, given to 15 top retailers demonstrating best-practice cross-channel strategies.

Build-A-Bear Workshop was honored in the Specialty Toy category, while Sports Chalet took top honors in the Sporting Goods category. Other top retailers named winners were: Toys "R" Us (Toy & Hobby); Moosejaw (Outdoor Specialty); Best Buy (Consumer Electronics/Appliances); Sears (Mass Merchant -- Department Store/Automotive); Bliss (Health & Beauty); Victoria's Secret (Women's Specialty Apparel); Borders (Books, Audio and Accessories); DSW (Footwear); David's Bridal (Specialty Apparel -- Wedding and Special Occasion); Tesco Fresh Express (Supermarket); Walgreen's (Drug); Staples (Office Supply); and Target (Mass Merchant -- Home Furnishings).

Nominations were reviewed based on criteria including: sales gains, especially within emerging channels; convenience of shopping options, such as seamless cross channel shipping and pick up; cross-channel marketing, including in-store advertising for Web site and e-mail marketing for store sales; customer recognition across channels, for those retailers that have a single customer view; and, integration of systems, including order management and sales history. The awards program was sponsored by Retail TouchPoints, an online media outlet and community whose editorial focuses on promoting "retail strategies to optimize every customer interaction."

"We'd like to congratulate both Build-A-Bear Workshop and Sports Chalet on their cross-channel success and in being named recipients of the 2009 Channel Integration Awards," said David Henning, executive vice president and general manager, Epicor Retail. "To successfully compete in today's challenging and severely competitive marketplace, smart retailers know they must integrate selling strategies across channels. Build-A-Bear Workshop and Sports Chalet are proof positive that innovation, together with the support delivered via Epicor technology, can drive integration to create a robust cross-channel customer experience."

Relying on various Epicor Retail solutions, including CRM, Point-of-Sale, Merchandising and Sales Audit, Build-A-Bear Workshop polls relevant information back to its headquarters and that enables the company to better serve guests. The POS system delivers a unique code on each printed receipt for buildabearville.com(R), the Build-A-Bear Workshop virtual world where guests can redeem credits for virtual merchandise and bring their Build-A-Bear Workshop friends to life online.

Sport Chalet implemented Epicor Retail Enterprise Selling to ensure shoppers' needs can be met from every store location. Since introducing this "save the sale" functionality, Sport Chalet has experienced improved employee productivity, and improved revenues by addressing demand and maximizing inventory turns. Customer satisfaction levels remain high as needs are quickly met and shoppers are assured with detailed timing as to when their purchases will arrive.

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