She Said is now starting to enjoy the hoped-for integration of the web site and store sales. “Thanks to our new system, we've been able to look at our web site with fresh eyes and a different approach. It can now be a growing part of our business model, essential for survival in the current climate.”
The system is also improving stock management and facilitating some crossover stockholding with a sister business, located nearby. “The system allows us to carry slightly less stock overall and to share stock.” Nic Ramsey now feels that the She Said business is equipped to expand and to remain competitive in the current climate.