Retailers see strong start to holiday season using ATG solution
09 Dec '09
3 min read
“It's clear retailers are seeing success this year by combining attractive, aggressive sales promotions with personalization techniques that enable them to target different segments of shoppers with offers they're likely to be interested in,” said Nina McIntyre, ATG senior vice president and chief marketing officer.
“As value remains a concern for many consumers, ATG-powered retailers are creating rules to personalize promotional campaigns and using automated product recommendations tools to tailor what various shoppers see when they land on a site, driving traffic and keeping them engaged. This strategy is helping many companies meet and even exceed their e-commerce expectations this holiday season.”
ATG solutions power the cross-channel and e-commerce activities for more than 900 global brands across a vast array of industries, including numerous retailers, telecommunications providers and consumer product manufacturers.
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