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Invest in Centric 8 now to build bright future – Italian Comar
07
Jan '10
Italian ski and sports apparel maker Colmar has based its 85-year track record of success and industry leadership on research and use of high-performance fabrics. Recently, Colmar selected Centric 8, the product lifecycle management (PLM), sourcing and profitability management system for apparel and consumer goods companies from Centric Software, Inc. AEC s.r.l. Consulting represented Centric as its Italian partner and value added reseller.

Colmar managing director Giulio Colombo stated that despite the current economic climate, he is confident Colmar's historic emphasis on well-researched, high technology fabrics and styles for its winter apparel, beach wear, and city and spare-time sportswear lines will remain highly attractive to the consumer. “The current downturn will subside,” Colombo continues. “Investing now in PLM, sourcing and profitability planning from Centric is a strategic move that will enable us to improve our underlying business processes, be more responsive to our consumers, and position us to extend our leadership in our markets.”

Colombo's position echoed a Consumer Goods Technology interview in which Gartner Research vice president Dale Hagemeyer urged consumer goods companies to invest in technology during the downturn to be positioned for economic rebound, when “the more analytical and insightful consumer goods companies will carve out share against competitors.”

Colmar selected Centric 8 because it is a “modern, web-based, comprehensive PLM system,” said Colombo. Colmar will use Centric 8 to enable collaboration between designers and design teams, sourcing teams, and business teams for line planning and profitability planning. Another critical factor in Colmar's selection of Centric 8 was its ease of use. “The system has to deliver far-reaching functionality, yet it also must be intuitive and easy-to-use to achieve the broad-based adoption needed to link all of our teams.”

Colombo noted that Centric 8 “will allow us to operate efficiently with a system that incorporates best practices of the apparel and fashion business, yet offers the flexibility to enable us to seamlessly incorporate our unique business practices.” A final factor in Colmar's selection decision was the “cultural fit” between the two companies. “The Centric team has made it clear to us at every level that we are entering into a partnership which is focused on our success.”

“Despite the difficult climate, Colmar's leadership understands that cost-cutting won't assure the company's survival and success,” said Chris Groves, president and CEO of Centric. “Instead, they've opted to invest in technology that will quickly pay off in the form of improved productivity, enhanced ability to manage the profitability of their product lines, and greater customer responsiveness. Colmar's decision to invest in PLM technology at this time is typical of the strategic vision that has enabled its storied 85-year history.”

For 80 years, Manifattura Colombo has been synonymous with snow, mountains, and winter sports, but also with clothing for the beach, city, and leisure. The Colmar brand represents the synthesis of a passion and a business launched in 1923, when Mario Columbo decided to found the factor that still bears his name.

Centric Software Inc

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