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RFID is the future of retail – Director of RFID for American Apparel

13 Jan '10
4 min read

low total cost of ownership. As a Microsoft Gold Certified Partner, Xterprise and Microsoft are able to offer the integrated solutions customers such as American Apparel need to cut shrinkage and increase customer service.

“In today's business environment, retailers must have accurate and up-to-date information on the flow of merchandise through their stores, and Microsoft is dedicated to providing the technology platform needed to support those store-level solutions,” said David Gruehn, U.S. retail industry solution director, Microsoft Corp. “The Xterprise Clarity ARS Advanced Retail System is a prime example of technology that fully utilizes the Microsoft software platform to help retailers reduce costs and improve performance and profitability.”

Other complementary partner technologies include RFID tags from Avery Dennison and mobile and fixed RFID readers from Motorola, including the new FX-7400 fixed reader designed for high performance in customer-facing environments.

“Retailers, like many organizations, are focused on doing more with less. The convergence of RFID, store security, loss prevention and “lean” retail practices continue as retailers can no longer afford to view these as separate initiatives.

Innovative companies such as American Apparel recognize this trend and are seeking ways to maximize their investment in technologies such as RFID to provide them with real time insight into their business” said Dean Frew, founder and CEO of Xterprise. “We are proud to be a part of the American Apparel RFID rollout – the first of its size in North America – and are committed to delivering the precision and scalability our customers require in a dynamic retail setting.”

Xterprise

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