Home / Knowledge / News / Information Technology / Brooks DNA protects every step of every run
Brooks DNA protects every step of every run
13
Jan '10
Brooks Sports, Inc. the only company in the world that offers footwear, apparel, and accessories exclusively for the runner, continues its pioneering history in the performance running industry by announcing the launch of Brooks DNA, an innovative, first-of-its-kind cushioning system that adapts to the unique needs of each runner, offering customized cushioning and protection every step of every run.

Available now in the new Brooks Glycerin 8, Brooks DNA automatically and physically adapts with each foot strike to the ever-changing amount of force placed on the foot during the run. The result is the perfect balance of cushioning and stability in response to the varying biomechanics, weight, pace, gait, and environment of each and every runner worldwide.

"Brooks DNA is a game-changing technology in the world of running," said Jim Weber, president and CEO of Brooks. "Traditional cushioning systems attempt to work for runners of all shapes and sizes, even though each person's weight and gait are vastly different from the next. DNA offers a real solution to this challenge; it continuously tailors the levels of cushioning and resiliency to each runner's specific, changing needs throughout their run."

Because of its unique ability to adapt, Brooks DNA also solves a gender cushioning conundrum that has existed in the market for centuries.

"With traditional cushioning systems, a shoe that works for a male runner will be too firm for a female runner with the same shoe size because she weighs on average 10 to 15 percent less," said Brooks Director of Footwear Merchandising Andre Kriwet. "Because Brooks DNA adapts to accommodate the different forces these two runners produce, it delivers both genders a customized ride mile after mile. Likewise, two runners of the same gender and shoe size who have varying weights and/or paces also enjoy the benefits of Brooks DNA adaptation. It truly is an intelligent system."

The patent-pending development was lead by Brooks' Future Concepts team through years of trial formulations and in-depth performance and biomechanical testing.

"Brooks DNA is made up of a highly viscous non-Newtonian liquid, meaning it doesn't react to stress as expected. It adapts to the force applied to it—not what you'd expect from a typical liquid," explained Future Concepts Manager Derek Campbell. "It was engineered to perform at the molecular level like millions of resilient 'nanosprings'," added Campbell.

When examined through a microscope, Brooks DNA is comprised of polymer chains, or individual molecules connected in strands. These strands and chains react to the amount of force placed on the foot and allow Brooks DNA to disperse pressure and provide resiliency as needed. Such molecules will never break down or wear out in normal use. According to Campbell, this physics solution delivers a tailored degree of cushioning suited to each runner's individual weight, pace, gait, biomechanics, and running environment.

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search