Home / Knowledge / News / Information Technology / Dozens of national merchants join edo Preward Platform
Dozens of national merchants join edo Preward Platform
22
Jan '10
edo Interactive, a pioneer in digital and mobile advertising, announced that dozens of new merchants have implemented edo Interactive's patent pending Preward Platform to deliver coupons on customer's targeted payment cards while guaranteeing a return on advertising investment. The merchants range from national athletic apparel and lifestyle apparel chains to consumer electronics retailers and quick service restaurants.

"These new partners show the great momentum edo Interactive has going into the new year. With so many coupons and discounts being offered to consumers today, retailers are looking for measurable ways to reach targeted customers and drive purchasing behavior," said Ed Braswell, Founder and CEO of edo Interactive. "The edo Preward Platform allows retailers the ability to reach targeted customers and evaluate tailored campaigns, in real time, to ensure they receive measurable results. These brands recognize the need for behavioral marketing tools and are excited to use the edo Preward Platform for new customer acquisitions, targeting specific shopper demographics, and motivating repeat customers."

The edo Preward Platform enables businesses to load funds in the form of Prewards - digital coupons - directly onto the payment cards of demographical targeted consumers. Consumers are then notified by text or email, depending on pre-selected preferences, that they have been given a Preward. Online reporting tools provide a detailed analysis of the campaign's results in real time. Advertisers pay only for redemption so there is a clear, measurable return on investment for every advertising dollar spent.

Prewards offer several advantages over traditional coupons by being the "green" coupon that eliminates all production, printing and shipping costs associated with traditional incentive offers. edo Preward Platform campaigns can be created and implemented in a matter of hours. With the pay-per-redemption model and real-time redemption tracking, Prewards also help marketers react quickly to changing business conditions and increase their marketing ROI. Utilizing Prewards as a marketing medium, marketers employ a superior advertising solution to engage their customers and spur purchase activity. Prewards create an easy and mobile way for consumers to receive and redeem coupons from brands they know, like and trust.

Founded in 2007, edo Interactive is a leader in digital and mobile advertising solutions, connecting leading brands with consumers. edo Interactive's Preward Platform leverages pre-existing payment networks to help brands control their discount programs and deliver targeted and relevant promotions.

edo Interactive


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search