Home / Knowledge / News / Information Technology / Dozens of national merchants join edo Preward Platform
Dozens of national merchants join edo Preward Platform
22
Jan '10
edo Interactive, a pioneer in digital and mobile advertising, announced that dozens of new merchants have implemented edo Interactive's patent pending Preward Platform to deliver coupons on customer's targeted payment cards while guaranteeing a return on advertising investment. The merchants range from national athletic apparel and lifestyle apparel chains to consumer electronics retailers and quick service restaurants.

"These new partners show the great momentum edo Interactive has going into the new year. With so many coupons and discounts being offered to consumers today, retailers are looking for measurable ways to reach targeted customers and drive purchasing behavior," said Ed Braswell, Founder and CEO of edo Interactive. "The edo Preward Platform allows retailers the ability to reach targeted customers and evaluate tailored campaigns, in real time, to ensure they receive measurable results. These brands recognize the need for behavioral marketing tools and are excited to use the edo Preward Platform for new customer acquisitions, targeting specific shopper demographics, and motivating repeat customers."

The edo Preward Platform enables businesses to load funds in the form of Prewards - digital coupons - directly onto the payment cards of demographical targeted consumers. Consumers are then notified by text or email, depending on pre-selected preferences, that they have been given a Preward. Online reporting tools provide a detailed analysis of the campaign's results in real time. Advertisers pay only for redemption so there is a clear, measurable return on investment for every advertising dollar spent.

Prewards offer several advantages over traditional coupons by being the "green" coupon that eliminates all production, printing and shipping costs associated with traditional incentive offers. edo Preward Platform campaigns can be created and implemented in a matter of hours. With the pay-per-redemption model and real-time redemption tracking, Prewards also help marketers react quickly to changing business conditions and increase their marketing ROI. Utilizing Prewards as a marketing medium, marketers employ a superior advertising solution to engage their customers and spur purchase activity. Prewards create an easy and mobile way for consumers to receive and redeem coupons from brands they know, like and trust.

Founded in 2007, edo Interactive is a leader in digital and mobile advertising solutions, connecting leading brands with consumers. edo Interactive's Preward Platform leverages pre-existing payment networks to help brands control their discount programs and deliver targeted and relevant promotions.

edo Interactive

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search