Home / Knowledge / News / Information Technology / Vistaprint buys embroidery company Soft Sight
Vistaprint buys embroidery company Soft Sight
27
Jan '10
Vistaprint N.V. the company that provides high-impact personalized products and services for small businesses and the home, announced it has acquired Soft Sight, Inc., a small, privately held company based in Endicott, NY, USA, in an all-cash transaction for $6.5 million. The acquisition was completed on December 30, 2009 and will enable Vistaprint to deliver custom-embroidered products to its small business and consumer customers.

Soft Sight has developed a sophisticated software capability for automatically rendering stitch patterns from custom designs uploaded to its website. Soft Sight's innovative and patented automation systems enable an end-user's embroidery artwork to be uploaded and embroidery designs to be instantly previewed and modified online. This drives its ability to provide high-quality custom embroidered products in low quantities at low prices.

"We are excited about this acquisition," said Robert Keane, Vistaprint's chief executive officer. "This was a capability that Vistaprint was interested in developing, and by acquiring Soft Sight, we will be able to get to market faster than we could have by developing the software on our own. In fact, we believe that by combining Soft Sight's embroidery capability and expertise with Vistaprint's powerful content matching, direct marketing expertise, and large global customer base, we have the potential over time to become one of the leading global players in low-volume custom embroidery."

Approximately 15 Soft Sight employees have joined Vistaprint, including David Goldman, Soft Sight's chief executive officer, and Nirav Patel, Soft Sight's technology lead.

Vistaprint plans to launch the new embroidered product line to its customer base in the first half of fiscal 2011, and therefore expects no revenue from embroidered products before then. Vistaprint and the Soft Sight team have begun to integrate the Soft Sight technology into Vistaprint's platform for marketing, online graphic design and manufacturing. Vistaprint plans to discuss this acquisition in conjunction with its scheduled earnings announcement on January 28, 2010.

Vistaprint N.V.

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search