Home / Knowledge / News / Information Technology / Louis Garneau selects Shopatron eCommerce solutions
Louis Garneau selects Shopatron eCommerce solutions
22
Feb '10
Louis Garneau, the maker of innovative sporting apparel, helmets, shoes, and accessories for cycling, triathlon, running, and ski has launched a new multi-language, multi-currency platform that offers a globally-branded user experience with integrated eCommerce. The new platform allows visitors from the U.S. and Canada locations to view the website in English or French, purchase in U.S. or Canadian dollars, and have their order delivered by a local retailer in their region.

Visitors to louisgarneau.com are able to select their preferred language and region upon their first visit to the site. After choosing location and language, they are taken to a redesigned site where they can browse news, view videos, meet sponsored athletes and get information on how to care for Louis Garneau products. Product information is highlighted on the site with detailed descriptions, technology specifications, size charts and extensive product imagery for all items in the Louis Garneau seasonal catalogs.

Shopatron serves as the exclusive partner for the design, development and ongoing hosting of the eCommerce platform. Using Shopatron's retail-integrated order management platform, orders placed through the multi-national site are fulfilled by Louis Garneau's network of local retail partners in the US and Canada,

“We wanted a site that we could manage ourselves and that would be able to evolve over time,” said Heidi Fryzell, Louis Garneau's US IT Manager. “Shopatron was the ideal eCommerce partner because they have perfected the model we were looking for - the ability to pass sales directly to our extensive dealer network. With Shopatron, we also have the flexibility to manage all of our international sites, languages and product catalogs in one secure environment.”

“After managing Louis Garneau orders in the U.S. for many years, we're excited to help roll out their expanded web presence,” stated Shopatron's founder and CEO, Ed Stevens. “Louis Garneau wanted a complete website infrastructure that could deliver the eCommerce capabilities they were accustomed to, and have the flexibility to support new technology as the site grows. With our hosted software-as-a-service model, the platform upgrades itself automatically with new features and functionality.”

For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. Louis Garneau offers an extensive product line that addresses the needs of all types of cyclists and athletes and strives to produce products that exceed expectations and sets benchmarks for technology and performance in the industry.

Shopatron Inc

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search