Point Inside Indoor Mobile Ad Platform for mall-based retailers

23 Feb '10

4 min read

• All ads are pull-based and therefore only individuals who are already interested in the brand or retailer are viewing the events and promotions, increasing the likelihood of response.

How does the Point Inside Indoor Mobile Ad Platform Work?
Point Inside designed and built its own proprietary web-based platform that allows advertisers to be completely self-sufficient when creating and scheduling their Point Inside ad campaigns via a very simple and intuitive process. Once they've signed up as a Point Inside advertiser, retailers can log-in to the Indoor Mobile Ad Platform via the Point Inside home page to:
1) Create an ad unit, 2) Decide the duration of the campaign, and 3) Publish the campaign to the exact desired shopping center location.

The “pull-based” ads are discoverable from the Point Inside mobile app home page (for a specific mall) under the Mall's Events page and/or Promotions page, as well as within the Retailer Info Pages associated with each retailer in that mall. Each ad is displayed on a full phone screen and includes a title, promotional text, an image, start and end dates, and, if desired, a redemption code. Ad campaigns can be created for as low as $1.50 per day.

Point Inside Inc

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