Home / Knowledge / News / Information Technology / Building brands through digital innovation
Building brands through digital innovation
Mar '10
Fiona Dias, executive vice president of strategy and marketing for GSI Commerce Inc. will help marketing and e-commerce leaders understand how to leverage the Internet to build brands and drive revenues, when she presents at the National Retail Federation's Retail Innovation and Marketing Conference in San Francisco, Calif., on Mar. 3, at 1:15 p.m. PST. The event is powered by two NRF divisions: the Retail Advertising and Marketing Association and Shop.org.

In her current role at GSI, the leading provider of e-commerce and multichannel solutions to top retailers and brands, Fiona advises clients on how to best utilize their digital platforms to stay ahead of the pack. She will use insights gleaned in this role to deliver a presentation highlighting novel campaigns that incorporated mobile and multichannel marketing, as well as social media.

“In a time when many CMOs don't make it through their second year on the job, it is imperative that marketers and e-commerce leaders embrace the digital revolution or be left behind in the race to grab consumers' loyalty and dollars,” Dias said. “By sharing examples of the some of the most recent innovative marketing campaigns in the digital space, I hope that attendees will leave my session inspired to get out there and start innovating for their own brands.”

The Retail Innovation & Marketing Conference, Mar. 2 to 4 in San Francisco, will bring together traditional and digital retail marketing and e-commerce experts to discuss the hottest trends in retail. Topics at this year's event will include social media, mobile retail, reaching the new customer, and cross-channel marketing.

GSI Commerce Inc

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search