Home / Knowledge / News / Information Technology / Building brands through digital innovation
Building brands through digital innovation
02
Mar '10
Fiona Dias, executive vice president of strategy and marketing for GSI Commerce Inc. will help marketing and e-commerce leaders understand how to leverage the Internet to build brands and drive revenues, when she presents at the National Retail Federation's Retail Innovation and Marketing Conference in San Francisco, Calif., on Mar. 3, at 1:15 p.m. PST. The event is powered by two NRF divisions: the Retail Advertising and Marketing Association and Shop.org.

In her current role at GSI, the leading provider of e-commerce and multichannel solutions to top retailers and brands, Fiona advises clients on how to best utilize their digital platforms to stay ahead of the pack. She will use insights gleaned in this role to deliver a presentation highlighting novel campaigns that incorporated mobile and multichannel marketing, as well as social media.

“In a time when many CMOs don't make it through their second year on the job, it is imperative that marketers and e-commerce leaders embrace the digital revolution or be left behind in the race to grab consumers' loyalty and dollars,” Dias said. “By sharing examples of the some of the most recent innovative marketing campaigns in the digital space, I hope that attendees will leave my session inspired to get out there and start innovating for their own brands.”

The Retail Innovation & Marketing Conference, Mar. 2 to 4 in San Francisco, will bring together traditional and digital retail marketing and e-commerce experts to discuss the hottest trends in retail. Topics at this year's event will include social media, mobile retail, reaching the new customer, and cross-channel marketing.

GSI Commerce Inc

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search