Home / Knowledge / News / Information Technology / TrueAction forays into international online commerce with Peak
TrueAction forays into international online commerce with Peak
04
Mar '10
TrueAction, a GSI Commerce company announced the expansion of its portfolio into international markets with the redesign and launch of Peak Performance's online store. Peak Performance is the largest sportswear outfitter in Sweden and one of the 11 fashion apparel brands of IC Companys, a worldwide designer and seller of men's and women's clothing.

The launch marks TrueAction's first foray into international online commerce, an effort intended to complement its U.S. client portfolio. TrueAction leveraged Peak Performance's history and reputation as the leading Swedish sportswear outfitter to imbue the newly redesigned site with the “expert friend” persona, giving customers a more fluid, friendly, and effortless online shopping experience. Other features of the new site include:

• Instant color switching of product at zoom-level view
• Embedded video content to leverage sponsorships
• Family page color swatching
• Horizontal family page layout
• Flexible layout to accommodate translation for localized global sites

“The redesign of Peak Performance's shopping experience has been an excellent complement to one of our most successful brands,” said Jesper Arvidsson, e-commerce manager at IC Companys in Denmark. “General reaction has been very positive and we are excited to see that turn into more success for the channel.”

The Peak Performance shop redesign is in part based on the concept of reflex marketing, a term coined by TrueAction to describe the understanding of what turns users' attentions into actions – actions that grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

“Offline fashion brands and online commerce are now past their adolescence,” said Dorian Sweet, vice president and executive creative director of TrueAction. “Our goal was to extend Peak Performance's brand equity through appropriate use of copy, functionality, and design to elevate their product promise and drive sales.”

GSI Commerce Inc

Must ReadView All

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Courtesy: IRRC Institute

Apparel/Garments | On 27th May 2017

Up to 7.5 mn retail jobs in US at risk due to automation

About 6-7.5 million retail jobs in the US are likely to be automated...

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search