Home / Knowledge / News / Information Technology / Frederick's Of Hollywood taps Whittmanhart Interactive
Frederick's Of Hollywood taps Whittmanhart Interactive
25
Mar '10
Award-winning digital shop WhittmanHart Interactive (WHi) has been retained by Frederick's of Hollywood Inc a subsidiary of Frederick's of Hollywood Group Inc to increase the iconic fashion company's exposure to customers via a complete social media and online marketing campaign.

WHi, which specializes in persona-driven digital solutions, will focus on emerging platforms, mobile, community, and social media to maximize customer awareness of Frederick's of Hollywood's latest fashion trends and promotions. A key function of the digital campaign will be to expand the base of customers visiting Frederick's of Hollywood's e-commerce site.

Since the agency recently began work for the company, Frederick's has already generated a 4% sales lift through their website. The results are directly attributable to WHi's initial social campaign that far exceeded expectations, according to Frederick's of Hollywood Group President, Linda LoRe.

“WhittmanHart's full suite of digital marketing services connects us with our consumers in a more personalized environment,” added LoRe. “Also, the market data that WhittmanHart collects will quickly alert us to changes in our customers' desires and the latest fashion trends. It's an exciting time for our brand as we continue to grow with the enthusiastic support of a new generation of sexy women.”

WHi, Los Angeles, General Manager, Alexander Ouvaroff, said, “Frederick's of Hollywood is a widely recognized, sexy brand that is perfectly suited to utilize digital and social media in order to effectively communicate with its customers. As part of our efforts we will develop measurable, creative solutions that will help Frederick's of Hollywood get a better understanding of their customers' lives in the digital age.”

WhittmanHart Interactive

Must ReadView All

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Courtesy: London Fashion Week

Fashion | On 22nd Feb 2017

India bags best country award at London Fashion Week

The International Fashion Showcase (IFS) Country Award was given to...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search