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Frederick's Of Hollywood taps Whittmanhart Interactive
25
Mar '10
Award-winning digital shop WhittmanHart Interactive (WHi) has been retained by Frederick's of Hollywood Inc a subsidiary of Frederick's of Hollywood Group Inc to increase the iconic fashion company's exposure to customers via a complete social media and online marketing campaign.

WHi, which specializes in persona-driven digital solutions, will focus on emerging platforms, mobile, community, and social media to maximize customer awareness of Frederick's of Hollywood's latest fashion trends and promotions. A key function of the digital campaign will be to expand the base of customers visiting Frederick's of Hollywood's e-commerce site.

Since the agency recently began work for the company, Frederick's has already generated a 4% sales lift through their website. The results are directly attributable to WHi's initial social campaign that far exceeded expectations, according to Frederick's of Hollywood Group President, Linda LoRe.

“WhittmanHart's full suite of digital marketing services connects us with our consumers in a more personalized environment,” added LoRe. “Also, the market data that WhittmanHart collects will quickly alert us to changes in our customers' desires and the latest fashion trends. It's an exciting time for our brand as we continue to grow with the enthusiastic support of a new generation of sexy women.”

WHi, Los Angeles, General Manager, Alexander Ouvaroff, said, “Frederick's of Hollywood is a widely recognized, sexy brand that is perfectly suited to utilize digital and social media in order to effectively communicate with its customers. As part of our efforts we will develop measurable, creative solutions that will help Frederick's of Hollywood get a better understanding of their customers' lives in the digital age.”

WhittmanHart Interactive

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Courtesy: India ITME

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