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MarketLive to develop website for Big Buddha brand
07
Apr '10
MarketLive, Inc the leading eCommerce software and service provider for midsized specialty retailers announced that Steve Madden a leading designer and marketer of fashion footwear and accessories for women, men, and children, has selected MarketLive to build a new eCommerce website for newly acquired Big Buddha, a designer and marketer of fashion-forward handbags.

"We selected MarketLive to help us with our new eCommerce site for Big Buddha because of the combination of a rich flexible platform and the expertise and service of the MarketLive team," said Andrew Koven, President of eCommerce and Customer Experience at Steve Madden. "This new site is an extension of the Steve Madden business, and is critical to our 2010 growth plans. We look forward to working with MarketLive as we strengthen our eCommerce channel now and in the future."

Built on the MarketLive Intelligent Commerce Platform, the new site will enable Big Buddha to quickly extend the Steve Madden brand to its loyal customer base and grow revenues even faster than previously planned. The MarketLive Intelligent Commerce platform combines powerful eCommerce software, highly reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features.

Big Buddha will also have access to MarketLive Solutions, including Intelligent Analytics as well as implementation and support services. Additionally, the retailer will participate in MarketLive Connections, a network of useful connections with similar retailers, partners, and industry experts.

"We welcome Steve Madden and the Big Buddha brand to our rapidly expanding family of apparel retailers," said Mark Pierce, Chief Executive Officer for MarketLive. "We look forward to combining our expertise in fashion and apparel eCommerce with the great creative talent from the Steve Madden team to create a successful new eCommerce experience for the Big Buddha brand."

MarketLive Inc


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