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Pantone announces cross-referencing application for iPhone, Web
Apr '10
Pantone LLC an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced the myPANTONETM X-Ref iPhone application and Web tool that let graphic, digital, multimedia, fashion, interior and industrial designers easily cross-reference all PANTONE Color Libraries – from the PANTONE MATCHING SYSTEM and PANTONE Goe to PANTONE FASHION + HOME.

myPANTONE X-Ref makes it easy to match any PANTONE Color to any other PANTONE Color Library. X-Ref is available as an iPhone application or Web based tool. The myPANTONE X-Ref iPhone application is a companion product to myPANTONE, an iPhone application released in September 2009 that allows designers to capture, create and share PANTONE Color Palettes – wherever they go and whenever they find inspiration.

In addition to the new cross-referencing tools, Pantone is reducing the price of PANTONE Goe specification products to make them even more affordable for all designers and printers to incorporate into their workflows.

“In today's design world where creatives are expected to work across media, myPANTONE X-Ref makes it easier for designers, printers and manufacturers to select the most suitable PANTONE Colors for their project requirements,” said Ron Potesky, senior vice president and general manager of Pantone. “While the PANTONE MATCHING SYSTEM remains the global design standard for printing, publishing and advertising, there are benefits to adding other PANTONE Color Libraries to your workflow, such as the Goe System or our FASHION + HOME Color System. We are introducing X-Ref tools as well as reduced Goe pricing to enable designers to use various PANTONE Color Libraries together more effectively.”

While many designers primarily rely on one PANTONE Color Library for their day-to-day work, they regularly need to repurpose or create content for multiple media. For example:

Fashion designers use the PANTONE FASHION + HOME Color System to select fabric colors, but when it comes time to create all of the other elements that bring a garment to market, such as advertising campaigns, Web sites and even hang tags, they need to translate the original fabric color for print, packaging and Web. Using either of the X-Ref tools, designers can enter their FASHION + HOME Colors and easily access the solid Goe color, CMYK, sRGB and HTML values that most closely correspond in PANTONE GoeBridge, getting all the color information they need to keep their colors accurate across all promotional activities.

Packaging and graphic designers who have traditionally worked with the PANTONE MATCHING SYSTEM may want to expand their color options with the Goe System's broader palette of 2,058 spot colors, which are more suitable for aqueous and UV coatings. The new X-Ref tools and reduced pricing for Goe products make it even easier for designers and printers to take advantage of using both PANTONE Color Libraries.

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