Home / Knowledge / News / Information Technology / Tommy Hilfiger engages BT for Virtual Fitting Rooms
Tommy Hilfiger engages BT for Virtual Fitting Rooms
29
Apr '10
Leading premium lifestyle brand Tommy Hilfiger, one of the largest designer apparel brands globally, has signed a five-year managed services contract with BT. Under the terms of the agreement, BT will provide a videoconferencing solution which includes the industry's first 'virtual fitting rooms', which the company jointly developed with TANDBERG, now part of the newly formed Cisco TelePresence Technology Group. These rooms enable immediate global "in-person" communication and collaboration among Tommy Hilfiger's designers and manufacturing facilities. The solution connects offices in Amsterdam, New York, Hong Kong and Tokyo, with potentially more units to follow.

The virtual fittings rooms - based upon BT's Unified Communications Video solution coupled with Cisco's TANDBERG technology - include add-ons such as mobile cameras and recording facilities to enable the design team – based in Amsterdam and New York – to collaborate faster and more effectively with the manufacturing team in Hong Kong. Teams will be able to discuss the development of every single piece of the collection face-to-face without having to take long-distance flights.

"We were impressed by BT's knowledge and experience in the videoconferencing area. This, combined with the creative, innovative solution which the BT-Cisco team offered, made the decision easy," said Fred Gehring, CEO Tommy Hilfiger Group. "The solution will bring us an immersive virtual meeting experience and save both time and money. Teams will be able to interact and collaborate as if they were in the same room, making us much more agile and competitive. We look forward to better and more regular communication between our entities across the globe."

Bas Burger, CEO BT Benelux, added: "This solution will also significantly lower carbon emissions. It is a good example of where sustainability and cost-savings go hand-in-hand. We at BT understand that sustainability is not an altruistic activity. To sustain the business, investments need to show return."

"Tommy Hilfiger has always been a trend setter, now further illustrated by their innovative approach to virtual design and collaboration," said Fredrik Halvorsen, senior vice president, TelePresence Technology Group, Cisco. "Like many other leading companies, Tommy Hilfiger has recognized that high quality telepresence can make their processes faster and more effective, delivering a distinct competitive advantage."

The contract includes two TANDBERG Telepresence T3 systems (Amsterdam and New York), one Telepresence T1 system in Tokyo, three customized 'virtual fitting rooms' (based on the Telepresence T1) in Amsterdam, New York and Hong Kong, desktop units, supporting infrastructure (such as recording facilities) and software.

Tommy Hilfiger will also receive BT's One Source for TANDBERG, a complete and ubiquitous managed services wrap which includes 24/7 helpdesk support, automated call scheduling and call launching, on-site maintenance, pro-active system monitoring and remote diagnostics. This reliable and easy to use service provides users and administrators alike with a single point of contact for all their support needs.

BT Conferencing

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search