Home / Knowledge / News / Information Technology / Invodo to create high-quality video content for Moosejaw
Invodo to create high-quality video content for Moosejaw
12
May '10
Invodo, the only full-service eCommerce video partner for online retailers, announced that Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing, will partner with Invodo to create, implement and deliver online product video on the Moosejaw retail site.

“Moosejaw chose Invodo because they simply offered the most complete solution that met our needs. Not only do they have a leading-edge, customizable player with SEO benefits, but they also have very cost-effective, high-end video production capabilities,” Said Eoin Comerford, VP of Marketing at Moosejaw. “Also, Invodo has made a concerted commitment to the outdoor industry. Many of our suppliers are already part of their network, making implementation that much easier.”

Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw will work with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media on sites like YouTube and Facebook.

“Moosejaw, often noted as a fun online place to shop, is well known for its premium products, great service and innovative marketing strategies. Adding video will increase sales conversions and decrease the potential for product returns,” said Craig Wax, CEO of Invodo. “We expect impressive results from the combination of the Moosejaw team's forward thinking and our retail and eCommerce video expertise.”

Invodo recently launched the latest version of its eCommerce video player, InPlayer, which Moosejaw will be implementing as part of the video initiative. The InPlayer is the lightest player in the industry. Faster page loads will keep customers from straying away from the site and, according to Google's latest ranking considerations, will protect Moosejaw's SEO benefits.

“We are looking forward to adding Invodo video to Moosejaw.com to help our customers make purchase decisions and to keep Moosejaw at the forefront of online commerce,” added Comerford.

Invodo


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Gujarat hopes extended textile policy to attract Rs 5000 cr

The Gujarat government feels that its recent decision to extend its...

Apparel/Garments | On 26th Sep 2017

Cash burn by e-tailers in India may double during festivals

During this year’s festival season, which has already started,...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.0%
No
12.5%
Skip
12.5%

Total Votes: 48

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.5%
No
25.0%
Skip
12.5%

Total Votes: 48

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
6.3%
Skip
6.3%

Total Votes: 48

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.8%
No
10.4%
Skip
18.8%

Total Votes: 48


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search