Home / Knowledge / News / Information Technology / Invodo to create high-quality video content for Moosejaw
Invodo to create high-quality video content for Moosejaw
12
May '10
Invodo, the only full-service eCommerce video partner for online retailers, announced that Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing, will partner with Invodo to create, implement and deliver online product video on the Moosejaw retail site.

“Moosejaw chose Invodo because they simply offered the most complete solution that met our needs. Not only do they have a leading-edge, customizable player with SEO benefits, but they also have very cost-effective, high-end video production capabilities,” Said Eoin Comerford, VP of Marketing at Moosejaw. “Also, Invodo has made a concerted commitment to the outdoor industry. Many of our suppliers are already part of their network, making implementation that much easier.”

Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw will work with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media on sites like YouTube and Facebook.

“Moosejaw, often noted as a fun online place to shop, is well known for its premium products, great service and innovative marketing strategies. Adding video will increase sales conversions and decrease the potential for product returns,” said Craig Wax, CEO of Invodo. “We expect impressive results from the combination of the Moosejaw team's forward thinking and our retail and eCommerce video expertise.”

Invodo recently launched the latest version of its eCommerce video player, InPlayer, which Moosejaw will be implementing as part of the video initiative. The InPlayer is the lightest player in the industry. Faster page loads will keep customers from straying away from the site and, according to Google's latest ranking considerations, will protect Moosejaw's SEO benefits.

“We are looking forward to adding Invodo video to Moosejaw.com to help our customers make purchase decisions and to keep Moosejaw at the forefront of online commerce,” added Comerford.

Invodo

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X