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Manhattan announces Zero Disappointment Retail
May '10
Manhattan Associates Inc announces Zero Disappointment Retail, a system-enabled approach that allows retailers to deploy advanced supply chain optimisation techniques to present a unified brand across all channels - traditional brick and mortar stores, Internet, catalogue, call centre, television and mobile.

Zero Disappointment Retail relies on a set of software components from the Manhattan SCOPE (Supply Chain Optimisation-Planning through Execution) solutions portfolio. The technology preserves and complements current systems and investments by aggregating inventory, order, pricing, promotion, merchandising and order execution information across all channels.

“Retailers have a challenge to provide whatever customers are looking for in each channel, including a wide product selection and convenient browse, buy, deliver and return options. If a customer switches channels, a retailer risks losing the sale, as research shows that 50 percent of channel switchers also switch brands,” said Jeff Baum, senior vice president, International at Manhattan Associates. “With a truly blended-channel environment, sales and support professionals have all the information they need to give customers what they want and consumers have the selection, convenience and retail options they expect.”

Key features of Zero Disappointment Retail:

• Blended Channel Optimisation — Delivers cross-channel visibility of orders and inventory so retailers are able to respond in real-time to changing demand patterns to ensure the right amount of inventory is directed to each selling channel
• Exponential Execution — Leverages the aggregated, cross-channel view of orders and inventory to manage the fulfilment process more efficiently from supplier to customer—and back again—by integrating supply chain execution activities so merchandise gets to the right person at the right time

Manhattan has partnered with US-based Retail Systems Research (RSR) — to develop the Blended Channel Revenue Modeller, an objective mathematical model, based on retailer experience, that quantifies the real impact of cross-channel capabilities on a retailer's top and bottom line. For example, based on initial Blended Channel Revenue Modeller calculations, a retailer with $1 Billion in revenue across 900 stores could expect to receive up to 5 per cent sales and 7 per cent gross margin improvement from the cross-channel benefits of Zero Disappointment Retail.

“The Blended Channel Revenue Modeller objectively demonstrates the business impact of cross-channel capabilities to retailers,” said Nikki Baird, managing partner, RSR. “Without an idea of the scope of opportunity available to retailers pursuing cross-channel processes, it is hard to overcome investment barriers to making a decision, let alone implementing a project successfully. This model helps bridge that information gap.”

Manhattan Associates Inc

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