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FetchBack acquisition GSI's reach into new vertical markets
02 Jun '10
4 min read
FetchBack will operate as a wholly owned subsidiary of GSI's Global Marketing Services division, which also includes sister companies TrueAction, Silverlign, GSI Media and e-Dialog. All of the business units within the reorganized division now report directly to Saridakis. Little will continue to lead FetchBack's operations and will be a key contributor to developing innovative targeting products for GSI's Marketing Services division.
“This move unites all of the business units operating under GSI's Global Marketing Services division with a common and focused goal of providing unparalleled customer service as well as the most comprehensive, industry-leading solutions available to solve today's—and tomorrow's—online marketing challenges,” explained Saridakis.
Nick Pahade, president of TrueAction, has resigned and will be leaving the company to pursue other interests.
Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal. Petsky Prunier provided FetchBack with advisory services on the deal. Terms of the deal were not disclosed.
FetchBack is a leading retargeting company. On average, the majority of a Web site's visitors leave without converting. FetchBack 'fetches' them back to that site using the industry's most advanced retargeting platform. The company's FIDO technology provides detailed retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. FetchBack's 95 percent monthly retention rate is possible because of their team of experts that leverage the industry's most detailed retargeting specific analytics to manage each client's account and exceed ROI goals.
GSI Commerce is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueActionTM and e-Dialog.
“This move unites all of the business units operating under GSI's Global Marketing Services division with a common and focused goal of providing unparalleled customer service as well as the most comprehensive, industry-leading solutions available to solve today's—and tomorrow's—online marketing challenges,” explained Saridakis.
Nick Pahade, president of TrueAction, has resigned and will be leaving the company to pursue other interests.
Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal. Petsky Prunier provided FetchBack with advisory services on the deal. Terms of the deal were not disclosed.
FetchBack is a leading retargeting company. On average, the majority of a Web site's visitors leave without converting. FetchBack 'fetches' them back to that site using the industry's most advanced retargeting platform. The company's FIDO technology provides detailed retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. FetchBack's 95 percent monthly retention rate is possible because of their team of experts that leverage the industry's most detailed retargeting specific analytics to manage each client's account and exceed ROI goals.
GSI Commerce is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueActionTM and e-Dialog.
GSI Commerce Inc
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