Home / Knowledge / News / Information Technology / Finish Line implements Guided Navigation
Finish Line implements Guided Navigation
09
Jun '10
Endeca Technologies, Inc., a search applications company, announced that leading athletic retailer The Finish Line, Inc. has launched a new mobile shopping site, m.finishline.com, built on top of the same Endeca eCommerce search and merchandising technology that powers www.finishline.com. Deployed in conjunction with Unbound Commerce's Mobile Presence software product, as well as additional technology partners from the Endeca Extend program, the new mobile site has helped Finish Line boost searches from mobile users and drive business originating from m.finishline.com to account for three percent of the company's total online sales. In May 2010, eight percent of Finish Line's total Web traffic originated from a mobile device, up from just two percent in previous months.

“We wanted to take advantage of the great shopping experience we already had on www.finishline.com and bring that over to our new mobile site. Endeca's site search and Guided Navigation capabilities were driving factors in unifying this experience,” said Roger Underwood, senior vice president of eCommerce for Finish Line. “The last thing we wanted was to have separate Web properties with different product data and maintenance requirements. Our mobile implementation was really just a matter of integrating off our existing website, allowing us to lean on the strength of our Endeca implementation. We had m.finishline.com up and running within four weeks.”

Unbound Commerce used the open application-programming interfaces (APIs) of the Endeca Information Access Platform to connect its Mobile Presence platform to Endeca's search and merchandising technology. This new, integrated product helped Finish Line quickly adapt its existing search and navigation infrastructure over to its new mobile commerce site. This consistency allowed the mobile site to feature Finish Line's online customer reviews, which help shoppers to make a decision between competing brands while visiting one of Finish Line's 670 stores. From a smartphone, shoppers can read reviews by other shoppers with similar tastes to determine the best product while standing in the aisle of the store. Delivering this rich user experience on mobile devices allows Finish Line to convert more visitors into buyers by delivering the most targeted and effective content at the moment a customer needs it.

“Endeca's unique approach to handling structured data, like product databases, and unstructured data, such as customer reviews, can create new features for mobile retailers. The searchable product reviews on Finish Line's mobile site are a perfect example,” said John Andrews, vice president, solutions marketing & product management at Endeca. “U.S. consumers are warming up to the idea of mobile shopping, and our experience working with many of the top-100 online retailers positions Endeca perfectly in the transition from eCommerce to mobile commerce.”

An archived May 11 webinar featuring Finish Line is available here. For more information on how customers like Finish Line are deploying Endeca, view our Retail Experience demo.

Unbound Commerce's Mobile Presence platform supports all the most popular mobile devices and automatically supports new phones as they are released.

Endeca Technologies Inc


Must ReadView All

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Surat traders want extension of deadline for e-way bills

Textiles | On 20th Jan 2018

Surat traders want extension of deadline for e-way bills

Textile traders in Surat have sought extension of the online e-way...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search