Home / Knowledge / News / Information Technology / Under Armour scales for explosive growth with Manhattan
Under Armour scales for explosive growth with Manhattan
16
Jun '10
Everyone from professional athletes competing before huge stadium crowds to people taking a jog around the park rely on Under Armour products to keep them dry and cool. As the company continues to develop and enhance its athletic gear, the Under Armour mission statement is always at play: To make all athletes better through passion, science and the relentless pursuit of innovation.

The company's growth rate has been phenomenal since its inception in 1996, so much so that it had outgrown the processes that managed its footwear and athletic apparel distribution centers (DCs) for the previous ten years. This tremendous growth also underscored the need for improved inventory visibility and enhanced vendor communication to help prepare Under Armour for future growth.

"We were simply bursting at the seams and had to upgrade our information systems," said Eric Olsson, director of distribution systems for Under Armour Inc. "Not only were we challenged to keep pace with our current distribution levels, we had to scale for the future growth we expect."

Under Armour selected Manhattan Associates' Warehouse Management solution (WMS) to manage processes in its footwear and apparel DCs, and leveraged Manhattan's Slotting Optimization to help the company make smart decisions about where products should be placed in the warehouse, based on demand. Under Armour also implemented Manhattan's Extended Enterprise Management (EEM) to provide automatic inventory updates that the company can communicate to its vendor network.

Manhattan's WMS has helped Under Armour save costs by reducing the need for overtime while improving the overall accuracy of its warehouse efforts. The company has used EEM to direct ship to more than 15 million units thus far, and estimates that number will climb several million more by year's end.

"We achieved record levels of product shipments from our warehouses during the first September we were fully up and running, and EEM has enabled us to deliver on our available-to-promise with customers," said Olsson. "It's the difference between making an accurate commitment or not. With automatic updates, we can know exactly what we have available and when it will ship. Our customers rely on that."

Manhattan Associates


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search