Epiphany takes mature approach with Bonmarché

21 Jun '10

2 min read

Epiphany, the UK's fastest growing search marketing agency, provided the over 45s specialist with SEO consultancy during the construction of the new website, which will now be followed by specific SEO campaigns to boost sales of 'champion' summer products.

With the mature market increasingly embracing online retail, Bonmarché is keen to make sure its online presence is sufficiently prominent to capitalise on this growth market.

Epiphany have been overseeing the build of the new website, ensuring that Bonmarché is ideally placed to attract a growing segment of the online mature market.

Following the initial launch period, Epiphany will tailor the campaign to ensure key product lines achieve online prominence and boost sales for the retailer, which will celebrate its thirtieth anniversary in 2012.

Robin Skidmore, Co-Founder of Epiphany Solutions, said: “We are thrilled to be appointed by Bonmarché at such a pivotal time in the life cycle of the company. An increasing proportion of over 45s are shopping online and we are keen to enable Bonmarché to attract an increased segment of this lucrative market.”

Donald Angus, Direct Marketing Manager at Bonmarché said: “We were impressed by Epiphany's credentials and look forward to seeing our search rankings improve following the launch of our new website. There is no doubt that the mature consumer is turning to the internet as a fast and effective way of purchasing clothes and we look forward to capitalising on this growing trend.

“We are excited by Epiphany's specific product-led campaign approach and the prospect of boosting sales across specific product lines and making sure that our online presence goes from strength to strength.”

Epiphany Solutions Limited

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