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Liverpool incorporates the NAVTEQ map
Jun '10
NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has teamed up with Liverpool, a leading, high-end department store in Mexico, to introduce GPS Zones in nine retail stores located in Mexico City and Cuernavaca.

GPS Zones are interactive kiosks that help educate consumers on the benefits of navigation using educational tools like collateral and videos while providing consumers with the opportunity to interact with and test out the latest, premium brand Portable Navigation Devices (PNDs), like Garmin, Mio and Motorola, which incorporate the NAVTEQ map for Mexico. Consumers can begin testing out eight different devices via the GPS Zones at their local Liverpool stores now.

"As the first comprehensive, navigable map supplier to PNDs in Mexico, we are pleased to work with retailers like Liverpool that are committed to showing consumers the benefits of navigation in their everyday lives," stated Jim Dineen, director and general manager—Mexico, NAVTEQ. "We believe that the GPS Zones will provide Liverpool's customer base with the opportunity to effectively educate themselves in order to purchase a PND that truly fits their lifestyle."

The PNDs featured on the Liverpool GPS Zones are all powered by the NAVTEQ map of Mexico that includes 487,000 km roads and covers the entire population. Unique to NAVTEQ, forty-nine percent of that population is covered at NAVTEQ's highest quality levels: road network attribute verification on all highways, major roads and arterial streets.

In addition to road network coverage, the Mexico map contains a full set of features including approximately 90,000 Points of Interest (POIs) in 55 categories such as restaurants, hotels, gas stations and banks to provide users with the ability to select their destination by either the POI listing or address. NAVTEQ geographic analysts located throughout Mexico use local knowledge and local contacts to collect and verify details of the roads. They drive thousands of kilometers each year and have local knowledge of road network changes helping to make NAVTEQ maps the freshest and most up-to-date.

Liverpool is the company leader in Mexico, of departmental stores in constant growth, founded in 1847. We facilitate to the families a product selection and services for the dress and home that surpass their expectations of quality, fashion, value and attention, within a pleasant atmosphere. Collaborators, shareholders and suppliers, we integrated a human community in continuous personal and professional development, generating a high value economic, with sense from responsibility to our environment.


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