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Peruvian-Argentine apparel company Babycottons picks Allurent
Jun '10
Allurent, the market leader in powering superior online shopping experiences, announced that specialty apparel company, babycottons, has deployed Allurent on Demand's interactive merchandising platform to enhance their ecommerce site.

Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' existing websites, including their social media points of presence, like Facebook.

Babycottons is a Peruvian-Argentine apparel company that provides stylish but sweet baby clothing that feature the softest Pima Cotton. Following their philosophy of "dressing babies as babies", babycottons offers clothes with a classic design aesthetic. Babycottons reaches consumers through a network of retailer partners and proprietary stores in the United States, Mexico, Peru and Argentina, and its online shopping site, www.babycottons.com.

"Being able to offer a premium online shopping experience despite being a small company with a limited budget was a big challenge for us", said Alexis Hoffmann, owner of babycottons. "With Allurent on Demand, we were able to achieve this. Now, our online Shop by Outfit and Shop Essentials areas reflect the care and quality that we put into our clothing and help us outperform the competition."

Graeme Grant, chief executive officer of Allurent, comments, "Our work with babycottons is important for several reasons. First, babycottons proves that smaller retailers with strong brand strategies and a real desire to offer a superior online shopping experience can do so without breaking the bank by leveraging Allurent on Demand. Second, for Allurent, babycottons represents further international expansion that is exciting for our growth as a company."

Allurent Inc

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