Home / Knowledge / News / Information Technology / 3D tries on Touch collection
3D tries on Touch collection
28
Jun '10
Tissot is one of the first Swiss watch brands to launch the 3D augmented reality technology. Today it is the first Swiss watch brand to offer this application on its website. In some markets, the brand is also launching a unique augmented reality advertising campaign, featuring a watch as a tip-on. Consumers will be able to try on a 3D virtual watch and interact with the innovative features of the brand's pioneering Touch collection. Enhancing the importance of innovation for Tissot, this new technology perfectly matches the Touch collection spirit.

The application is available on the Tissot website www.tissot.ch/reality and allows users, when they hold their wrist in front of a webcam, to try on watches and change models, colours and styles on their computer. At the same time, special advertising visuals have been developed featuring a watch as a tip-on allowing the readers to 'try on' the watches at home using their own webcam enabled computer. By logging onto Tissot website they can see themselves wearing the watches in realtime 3D.

With 28 different variations to choose from, consumers will be able to 'try on' a selection of styles and select the finish and colour of their wristband from the Touch collection, including the new Sailing-Touch, T-Touch Expert and Sea-Touch. As well as seeing how the watch would look on their wrist, consumers will be able to experiment with the touch screen features of the watches, including the diver functionality of the Sea Touch and the altimeter, meteo, compass and thermometer of the wider ranges. Videos showcasing the unique features of each style will run alongside the visual of the watch on the wearer's wrist. All the watches will also tell the correct time in digital and analogue.

Francois Thiebaud, Tissot President, said; "As a brand that's renowned for its innovation, it is fitting that Tissot is the first Swiss watch brand to use an augmented reality application on its website. What makes it really special, is the synergy of the touch technology of our Touch collection with the augmented reality functionality. It's the perfect way to get thousands of consumers to experience the Tissot Touch collection and experiment with its features."

Tissot


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search