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GSI will continue to develop NBA's merchandise catalogs
Jul '10
GSI Commerce Inc., announced it has signed an extension of its multiyear e-commerce agreement with the National Basketball Association (NBA) to 2017. Since partnering with GSI in 2007, the NBA's online sales have grown each year.

Under the agreement, GSI will continue to provide e-commerce technology, fulfillment, customer care, marketing and catalog services for the NBA, WNBA and NBA Development League. GSI will also continue to customize team jerseys and offer an on-demand service allowing consumers to customize t-shirts and fleeces from a selection of logos and graphics. GSI will also continue to design, develop and distribute the NBA's printed merchandise catalogs.

“The NBA is a vibrant organization and we are excited to help bring that passion to the league's on-line store,” said Bob Liewald, executive vice president of Merchandising for GSI. “We are looking forward to helping them take their e-commerce strategy to the next-level to provide their fan base with an even greater online experience.”

GSI provides interactive marketing services to the NBA through its digital agency, TrueAction. TrueAction provides search, comparative shopping, affiliate channel, retargeting and blog services.

“E-commerce is an important retail channel for reaching our fans and GSI's commitment to the online shopping experience has been integral to our success,” said Linda Choong, Senior Vice President, NBA Global Merchandising Group. “We look forward to continuing to partner with GSI to ensure that our stores are online destinations for our fans.”

GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., which includes NASCAR, NHL, Major League Baseball, and the NFL.

GSI Commerce Inc

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