Home / Knowledge / News / Information Technology / Sunglass Hut gets digital touch of SapientNitro
Sunglass Hut gets digital touch of SapientNitro
06
Jul '10
SapientNitro, part of Sapient, has picked up interactive design and marketing duties for Sunglass Hut, the specialty retailer owned by Luxottica Group S.p.A., a global leader in premium fashion, luxury and sports eyewear, following a competitive review.

Sunglass Hut, with 2,000 stores around the world, has tapped SapientNitro to handle all digital marketing and Flash design on the Sunglass Hut e-commerce site. In addition, SapientNitro will be responsible for supporting all online branding, seasonal marketing and digital promotions for key (Oakley, Revo and other) brands sold at Sunglass Hut.

“SapientNitro is the perfect fit for Sunglass Hut, capable of partnering with us at the intersection of business strategy, advertising and marketing, and technology,” said John DeCaprio, vice president, web & eCommerce at Sunglass Hut. “The SapientNitro team demonstrated that they could help us solve e-commerce challenges, provide fresh creative and design ideas, and advise us in areas such as mobile, digital merchandising and social marketing. We're excited about the business possibilities they've presented to us.”

Eric Healy, SapientNitro vice president and project lead, said the team took a pragmatic approach to the pitch while showing how consumer-facing and back-end systems can and should work together. “We're thrilled to be working with Sunglass Hut and appreciate their trust in us,” Healy said. “This assignment helps us build upon our deep expertise in retail and multi-channel commerce in the context of a fun and exciting fashion brand.”

Sapient Corporation

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search