Home / Knowledge / News / Information Technology / Bravo Sports adopts Centric 8 PLM software
Bravo Sports adopts Centric 8 PLM software
13
Jul '10
Recreational and sporting goods market leader Bravo Sports has implemented Centric 8 product lifecycle management (PLM) from Centric Software to power the increasingly diverse and expansive product development initiatives of its global business.

As Bravo Sports planned to bring a Shanghai, China, office online, the company recognized the need to find an advanced enterprise PLM system to support the increasing complexity of its global business, says Drew Brassard, CIO and senior vice president of operations at Bravo Sports. “It was important for us to find a PLM software provider that understands the consumer goods industry,” he explains.

Rapid implementation – four international locations, four months:“The configuration flexibility of Centric's PLM system, coupled with Centric team's industry expertise and deployment methodology, allowed us to implement, train and deploy the solution to our four global locations within four months,” says Brassard. The four locations are Massachusetts and California in the United States, Italy and China. Brassard adds, “We could focus immediately on critical implementation decisions rather than explaining and training Centric on our business.”

Before selecting Centric, Bravo Sports evaluated a number of PLM products. “Other PLM systems didn't have the flexibility to allow us to describe and organize the product beyond engineering drawings,” says Brassard. “Centric provides additional capabilities we need, including sourcing, landed-cost calculation, product pricing and margin analysis. We were looking for more than a product specification database, and Centric has proved to be the right decision.”

Rapid benefits:
Bravo Sports has realized “immediate benefits,” according to Brassard. “Enhanced collaboration between our global product development teams means improved cross-functional visibility into product information and costs. Also, our entire sales force is now using Centric to manage and analyze sales pricing and margins. Bravo Sports is leveraging Centric 8 globally, on Apples and PCs, without performance issues,” adds Brassard.

“Centric 8 was designed to meet the unique product development, sourcing and line planning needs of companies like Bravo Sports that make hard lines, soft lines or both in the fashion and consumer goods industries,” says Chris Groves, president and CEO of Centric.

“Equally important, Centric PLM is designed to provide a rapid return on investment by delivering an easy-to-use, highly functional solution through a modular approach that helps customers like Bravo Sports target and address one problem, realize benefits, and rapidly move on to attack the next problem. Centric is proud to help Bravo Sports as the company steps up to meet its growth challenges and changing infrastructure requirements.”

About Bravo Sports Corporation (www.bravosportscorp.com):
Bravo Sports, headquartered in Santa Fe Springs, Calif., is a global leader in the recreational and sporting goods markets. With offices, factories and warehouses in the United States, Italy, Thailand and China, the Company's operations truly span the globe. Since 1965, Bravo has provided the highest quality and most innovative products to enthusiasts worldwide.

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search