Home / Knowledge / News / Information Technology / Fox Head to select ATG's hosted commerce solution
Fox Head to select ATG's hosted commerce solution
21
Jul '10
ATG (Art Technology Group Inc) announced that Fox Head, Inc, the world's best selling brand of motocross apparel, will re-launch its e-commerce platform on ATG Commerce OnDemand, ATG's hosted e-commerce solution. With the selection of ATG and RAZOR360, Fox intends to deliver a personalized customer experience and more effectively merchandise its portfolio of products online.

During the last three decades, Fox Head has become one of the world's most recognizable lifestyle clothing brands. The company opened for business in 1974, when Geoff Fox launched Moto-X Fox, a small distribution business for European motocross parts and accessories in a 1,500-square foot building in California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for motocross racers. Today the company is best known for its motocross apparel, while it also sells mountain bike apparel, lifestyle clothing, eyewear, and footwear.

With aggressive growth objectives for its online channel, Fox Head had outgrown its internally developed e-commerce platform. It needed a solution that would deliver a rich product presentation, improved shopping navigation, and a more personalized online buying experience. By deploying the cost-effective ATG Commerce OnDemand solution, Fox Head will gain superior personalization and merchandising features that are built into the hosted solution. Merchandisers will be empowered to exert more control over the way shoppers interact with the web store and make it easier for shoppers to research relevant products and services. Further, they plan to present shoppers with pertinent cross-sells and up-sells.

"The action sports apparel and products industry continues to see tremendous growth, and our online channel is a significant focus of our growth strategy in North America and around the world," said Greg Fox, vice president of sales, Fox Head. "We're deploying ATG Commerce OnDemand and partnering with RAZOR360 to drive our online sales strategy. As our business continues to evolve and grow, ATG Commerce OnDemand has the capability to not only scale, but also arm our merchandisers with powerful solutions to improve both our customer experience and overall web sales."

"Fox Head, a family owned-and-operated business, is positioned for significant growth on the Web," said Nina McIntyre, ATG senior vice president and chief marketing officer. "ATG Commerce OnDemand will enable the Fox Head team to create a more personally relevant, compelling, and loyalty-building experience for shoppers that will drive more revenue and help propel this mid-sized company to new heights."

"It is fantastic to be working with the Fox Head," said Corey Mellick, president and CEO of RAZOR360. "The Fox Head brand is world renown and we are confident they will see an immediate impact on site traffic, online sales, and their bottom-line from backend efficiencies. We are ecstatic to be partnering with Fox Head and to be assisting with their digital evolution."


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search