Catalogue-led company Cotton Traders scores with Venda
Venda, the world's largest on-demand ecommerce provider, announced that Cotton Traders has chosen the Venda eCommerce eCosystem to boost sales on its online retail channel.
The decision to invest in its online sales offering is part of the company's strategic shift from being perceived as purely a catalogue business, to one which better serves the multi-channel consumer of today across store catalogue and web.
Recognising the potential of an ecommerce offering, Cotton Traders chose the Venda Enterprise eCommerce platform as it offered an easy-to-integrate and flexible solution with transparent, predictable pricing. It also has features that can be tailored specifically to the company's catalogue-driven and promotion-led ecommerce needs. These include complex rules around promotional codes, stacked price discounts and catalogue specific pricing.
Fran Cotton, founder of Cotton Traders and former England prop forward, said: “Cotton Traders has traditionally been seen as a catalogue-led company but we are keen to maximise the tremendous sales opportunities an online channel offers. Buyer behaviour is changing - many of our traditional catalogue buyers have migrated to the Internet, so we wanted to provide a site that met their needs and recognised their loyalty, as well as attracting new customers.”
“Venda offered a secure and scalable solution that fully supports our catalogue-driven and promotion-led ecommerce needs. Venda is Enterprise Wide PCI Tier 1 Compliant which was a key factor in our choice of partners, and will help to further build trust and confidence with our customers. Our recent sale period was significantly up on the previous year and we believe the Venda eCommerce eCosystem will enable us to create a more customer-friendly shopping experience, and certainly keep Cotton Traders at the forefront of online shopping.”
Eric Abensur, Group CEO at Venda, added: “Cotton Traders has seen exceptional growth in the catalogue market and truly understands the potential that ecommerce can have on its bottom line. In this day and age, any retailer needs to have an effective ecommerce presence if it's going to tap into the spending habits of the UK public. Over the past decade we've seen UK shoppers spend over £250 billion online. Retailers that don't evolve and embrace the ecommerce revolution could find themselves struggling to compete.”
Venda will handle all the maintenance, hosting, upgrades and system integration for the Cotton Traders site.
Cotton Traders was founded in 1987 by former England rugby players Fran Cotton and Steve Smith, who subsequently launched its online division in 2001.
Founded in 1987 by former rugby players Fran Cotton and Steve Smith, Cotton Traders is one of the most successful mail order companies in the UK with an annual turnover of more than £65 million and 1,000 staff.
Venda's highly flexible on-Demand eCommerce platform shatters theeconomics, risks, and complexity traditionally associated with deploying world-class eCommerce sites. The model provides tremendous cost savings and efficiencies not possible with traditional “build” or “buy and build” approaches.