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Waalwear Men implements Market-Square4Fashion
Sep '10
In less than three weeks, Waalwear Men has implemented its new Sales Portal, with this, Agents and sales representatives are enabled to optimally sell the Waalwear Men collections. Their B2B webshop will be implemented with the same speed.

Waalwear Men implements these with Market-Square4Fashion: the new smart e-commerce solution which brings the requirements of fashion and e-commerce together and gives Waalwear Men the flexibility to adapt to the constantly changing fashion market. The applicability of Market-Square for the fashion industry has been realized by it suits IT.

The Sales Portal offers a range of opportunities for representatives and agents to place orders and view up-to-date article and customer information, through their own account on the Sales Portal, so they are enabled to serve their customers optimally during the sales process.

Frank Biegstraaten, IT Manager at Waalwear Men: "Putting fashion articles online quickly and efficiently, requires the support of an e-commerce tool with fashion specific functionalities, like extensive size tables, color- and fabric details, flexibility and exactly the right amount of product information. These are absolute must haves in the fashion industry. Later this year we will also start a B2B application on this platform, so we can make the most of online opportunities to serve our clients."

Waalwear Men owns the men's life style brands Van Gils, Jaguar and Bad Boys. These brands are sold in the premium sections of northern European retail chains, as well as in more than 500 independent stores. Besides these labels, Waalwear Men develops private label collections for a substantial number of major retailers across Europe. Since 2008, Waalwear Men forms one organization with Setpoint to enrich the wholesale component with their own Dutch multi-brand retail organization.

Market-Square4Fashion is the e-commerce solution that brings the requirements of fashion and e-commerce and years of experience in Fashion IT together into one e-commerce solution. The other unique feature of this solution is that it is brought to market at a low financial investment, while offering the possibilities of a full blown e-commerce solution.

The link with Microsoft Dynamics NAV provides an advantage in both the user experience and speed in implementation. In addition, easy integration with any other platform can be realized. The user benefits from the ongoing technological developments in functionality in conjunction with the use of the latest internet and marketing trends. The Market Square-standard e-commerce solution is brought to market by MSH International.

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