KENSHOO to manage Spartoo's paid search program

07 Sep '10

3 min read

KENSHOO, the leading provider of online demand generation SaaS solutions for the enterprise and local markets, announces that Spartoo, the leading online European footwear retailer, has selected KENSHOO to automate and optimize its paid advertising campaigns across Europe.

Spartoo has sites operating in France, Spain, Italy, Germany and in the UK, with plans to expand into other countries in the upcoming year. With over 5 Million unique visitors per month, they are one of Europe's Top 10 internet fashion sites and one of the Top 10 companies for growth. They currently sell upwards of 400 brands and 15,000 models. They also market two additional brands, SacBy and Le Temple.

At the forefront of innovation, Spartoo chose to partner with KENSHOO due to its ability to meet the unique requirements of the international retailer, including fully localized support and multi-currency reporting capabilities that will scale with the company as they expand internationally. Spartoo also required a platform that could scale to manage expansive numbers of campaigns and keywords, as well as advanced capabilities such as KENSHOO's nimble and highly configurable Bid Management system.

"Management of our own technology has always been strategic for Spartoo. We are particularly demanding when it comes to choosing a third-party application, which remains very rare, preferring to build internally. For our online advertising campaign management, we had a clear vision of our needs, and our increased international focus added urgency to finding the right technology to move us forward. KENSHOO impressed us greatly, meeting all of our needs." – Jeremie Touchard, CMO and founder, Spartoo.

"Known as a highly innovative company, we are pleased Spartoo chose to partner with us. They are not only a market leader, but also one of Europe's largest and most sophisticated paid search advertisers," said Etai Rosen, VP of Sales, KENSHOO Europe. "We designed KENSHOO Search to meet the complex needs of pan European advertisers like Spartoo, and look forward to working hand-in-hand to help fuel the continued growth of the company and of their paid search program."

Founded in 2005 by two HEC graduates, Boris Saragaglia (Mines-HEC), Paul Lorne (Centrale-HEC) and Jeremie Touchard (Mines), Spartoo.com is the European leader in the internet footwear market with site and customer support in 5 languages, and delivery in 27 countries. Spartoo.com carries over 400 top brands with over 15,000 models and an exceptional customer service policy: Free delivery and return within 30 days. Spartoo is backed by venture capital firms Endeavour Vision, Highland Capital Partners , CM-CIC Capital Prive and A PlusFinance.

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