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PostCoder Web Nearest to support Fabric Warehouse
08
Sep '10
Fabric Warehouse, a national organisation specialising in textiles and fabric retail, is currently working with PostCoder.com in a bid to improve customer relations through lookup address searches and drive sales forward. The introduction of store locator software and online address finder PostCoder Web Nearest means potential customers can now easily perform lookup address searches for the Fabric Warehouse store closest to them on the company's website.

The fabric and textiles specialist has a total of fourteen stores spread across the UK. Prior to the deployment of PostCoder.com's software, customers had to look at the store list and decide for themselves which was the nearest branch. Today, however, customers simply have to enter their postcode online, and PostCoder.com's software will be able to tell them which is their nearest store, and precisely how far away that may be.

Harvey Abramson, IT and Projects Manager at Fabric Warehouse, comments, "By having the ability to show visitors to our site how close a store is, when they may previously have considered our branches too far away, PostCoder.com is now being actively used to increase our potential number of customers. We receive 3,000 individual visitors every week and having the ability to attract each of these to become customers by being able to reassure them of the proximity or accessibility of our stores is a valuable tool."

Abramson continues, "The PostCoder.com support team was instrumental in the deployment of the tool and, with their detailed and extensive experience in varied deployments of the software, was able to address the nuances of the deployment on our site particularly efficiently."

Abramson continues, "We have recently determined to overhaul and redesign our website in a move to introduce ecommerce. Such has been our impression of PostCoder.com that we will be sure to continue to offer our visitors the ability to find their nearest store, but will also use the technology in the ecommerce area for address verification."

Fabric Warehouse has also actively incorporated the specific store's opening hours and contact details with the store locator software and online address finder tool, so that when shown the lookup address search results, customers have all the pertinent information they may need in a single place.

PostCoder, Allies Computing Ltd

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