Home / Knowledge / News / Information Technology / Macy's adopts new mobile technology
Macy's adopts new mobile technology
16
Sep '10
Macy's, Inc. has taken several significant steps to advance its capabilities in mobile technology, which continues to gain acceptance with consumers in the U.S. Among components of the company's comprehensive mobile strategy:

Macy's and Bloomingdale's have optimized the ability for consumers to use any smart phone to navigate the company's e-commerce sites. When customers use an Internet-capable mobile device to visit macys.com and bloomingdales.com, they now see larger and clearer images and click-through buttons so using the sites are faster and easier. Technology detects the type of mobile device a shopper is using and customizes the presentation of macys.com and bloomingdales.com to that customer.

The company expects to continue to improve functionality of mobile-enabled web in the near future. In many cases, customers connect to macys.com and bloomingdales.com on their mobile devices when they receive e-mail communications from the company with promotional offers or new product information.

Macy's has launched an upgraded iShop application for iPhone. The new app loads faster, can be navigated more easily and integrates in real-time with macys.com to provide an improved mobile shopping experience. Through iShop, customers can browse the macys.com merchandise assortment, place and track orders, read product reviews, explore gift guides, find store locations, and access details on special events and campaigns.

Macy's has begun piloting the use of shopkick - a new location-based shopping app - at about 150 stores in the New York, Los Angeles, San Francisco and Chicago markets. By downloading shopkick free from the iPhone App Store, Macy's customers can earn "kickbucks" reward points by simply walking into a Macy's store with their mobile device. They also will receive offers on products or related to specific departments within Macy's. Kickbucks can be redeemed, at the touch of a button on the iPhone, for Facebook Credits to play games online, song downloads, in-store gift rewards at Macy's and other shopkick partner stores, magazine subscriptions, iPods and charitable donations.

Through Sept. 30, customers can check in at any Bloomingdale's store on Foursquare and be automatically entered for a chance to win a trip for two to New York City. Winners fly first class, courtesy of Continental Airlines, for a three-night stay at The Leading Hotels of the World, The Mark. The promotion is part of Bloomingdale's fall fashion campaign that highlights "what to wear, where to go and who to know."

"Americans love mobile devices and are making them an integral part of their lifestyle. Walk down any street, and you can see how the convenience of mobile is connecting people to the world around them as they live, work and play," said Peter Sachse, Macy's chief marketing officer and chairman of macys.com. "For our company, mobile is a way to make shopping more convenient and it helps build strong relationships with customers of our stores and online sites. We are seeing an increasing proportion of our online site traffic coming from mobile devices and we expect that proportion will grow rapidly as we develop and adopt new technology to embrace our mobile customer."

Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2009 sales of $23.5 billion. The company operates about 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's.

Macy's Inc


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X