Home / Knowledge / News / Information Technology / Technology on the show
Technology on the show
05
Oct '10
HP spotlighted the integration of technology and fashion with a special design challenge from HP and Intel that aired last Thursday on Lifetime Television's hit show “Project Runway.”

Contestants were challenged to create original fabric patterns on HP TouchSmart PCs with Intel processors, drawing from personal stories and family photographs for inspiration. The one-of-a-kind fabrics were then constructed into stunning runway looks.

The HP and Project Runway “Pattern Making” challenge has become a signature episode for the long-running series.

“The divide between fashion and technology is getting narrower by the day,” said Nina Garcia, fashion director at Marie Claire and judge for “Project Runway.” “Major designers and fashion houses are tapping into the online and digital worlds, whether to create prints and patterns or promote their collections.”

The challenge from HP and Intel was the first time designers were given the opportunity to use technology to create their own patterns from scratch.

HP TouchSmart PCs provide an abundance of creative options and a liberating interface for users to unleash their creativity in an intuitive way. With a paintbrush or finger to the “digital canvas,” designers can incorporate their personal styles into the material they use for their final garments.

“With the excitement and industry impact generated by last season's HP and Intel challenge, our touch technology was brought back to help designers take their creativity to an even higher level,” said Tracey Trachta, executive director, Global Marketing, Personal Systems Group, HP. “We saw designers such as Emilio Sosa go on to create a brand based on this challenge, and it's equally inspiring to see technology and our joint efforts with Intel spark ingenuity among season eight's designers.”

HP has been a forerunner in the fashion-meets-technology space – first with its collaboration with designer Vivienne Tam on the HP Mini Vivienne Tam “digital clutch” notebook PC and then in relationships with other fashion icons – “Project Runway” and “Sex and the City 2.”

Technology on the show
The “Project Runway” designers are using the latest HP TouchSmart PCs and HP TouchSmart tm2 notebook PCs, both powered with Intel Core i5 processors, to expand their creativity throughout the season. HP TouchSmart PCs feature a lustrous design that integrates a striking high-definition widescreen display with a multitouch-enabled screen. Users can pinch, rotate, flip or drag a finger across the screen of the PC to create distinctive designs in a natural, intuitive way.

The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.

HP


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search