Home / Knowledge / News / Information Technology / IBM keeps Bernard Chaus Fashion operations moving forward
IBM keeps Bernard Chaus Fashion operations moving forward
Nov '10
IBM announced that NYC-based apparel manufacturer Bernard Chaus is using business analytics to improve sales, analyze in-season buying trends, and track the hottest selling products by store down to style, size and color.

Retailers are increasingly looking to analytics technology to better predict and prepare for holiday shopping trends, make in-season changes and maximize their end of year sales. In the case of Bernard Chaus, business analytics technology is helping the company swiftly respond to consumer demand, and improve margin performance by significantly reducing its quarterly sales revenue losses from marked down inventory by nearly 50% over the past year.

Bernard Chaus, Inc., a midsize manufacturer and distributor of women's career and casual sportswear, was looking to streamline its sales and merchandising efforts and create a detailed, accurate view of weekly sales trends for their decision makers. With previous manual data collection processes and Excel spreadsheets, there was no guarantee that sales information was correct or all inclusive, compromising the company's ability to react to fluctuations in sales.

Working with IBM and IBM Business Partner SKY I.T. Group, the company developed an analytics-based solution called SkyPAD that provides a weekly report of key business metrics via a web-based dashboard. The dashboard enables improved decision making across product pricing, assortment design, production and distribution. Using the system, Chaus can quickly spot fast selling items, shift products between stores, adjust pricing and make in-season adjustments based on proven consumer demand. Chaus also has the capability to instantly compare profit margins across different retail outlets to identify future brand positioning strategies.

"Business analytics technology provides tremendous value, especially as we look to expand our global operations," said Ed Eskew, Chief Information Officer at Bernard Chaus. "Although merchandise has been already produced for the holiday season, both suppliers and retailers are able to harness the power of business intelligence to get our products off the retail floor faster. In fact, SkyPAD has become as mission critical as our Enterprise Resource Planning (ERP) system, and in some cases, even more so."

Built on Sky IT Group's business intelligence platform and using IBM DB2 software and BladeCenter servers, the solution has helped transform Bernard Chaus into a forward-looking, intelligent and connected enterprise. SkyPAD's predictive analytics features help Bernard Chaus more accurately determine production schedules based on projections and initial sales in season.

Bernard Chaus also plans to integrate all of its company data and link to overseas manufacturing facilities in order to create a comprehensive view of the entire supply chain down to the actual cutting of piece goods. By extending the technology throughout the company's operations, Bernard Chaus aims to decrease production lag time and more quickly adjust its cutting plans to sales trends.

Must ReadView All

Textiles | On 25th Oct 2016

Pakistan powerloom sector on verge of closure: APCPA

The powerloom sector in Pakistan is undergoing serious crisis and is...

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search