Home / Knowledge / News / Information Technology / GSI to create new Web Store look for Betsey Johnson
GSI to create new Web Store look for Betsey Johnson
22
Nov '10
GSI Commerce Inc, a leading provider of e-commerce and interactive marketing solutions, announced it has become the new e-commerce solution provider for Betsey Johnson. Under the multiyear agreement, GSI is providing Betsey Johnson with a broad array of products and services, including e-commerce technology, payments, fulfillment, customer care and interactive marketing.

“We wanted to take our e-commerce business to the next level with a company that has scale and expertise in online retail. We chose GSI based on its technology platform, its ability to support our business as we grow, and its experience in working with well-known fashion brands,” said Jonathan Friedman, executive vice president and chief operating and financial officer of Betsey Johnson. “Our move to GSI is part of a larger strategy to grow our e-commerce business and make the new site an engaging destination for Betsey's adoring fans. We love the look and feel of our new Web store.”

New features of the Web store include dynamic images of Betsey Johnson's fall fashion line and a unique “Head 2 Toe” section that allows consumers to purchase clothing and accessories individually or as complete ensembles, making it easier for consumers to pull together the perfect outfit in minutes.

The Web store was specifically designed to make the merchandise pop with larger images against a white background. It also provides more space and flexibility for graphics to accommodate changes as the company moves forward with its full, lifestyle brand strategy. In addition to design and photography, GSI's Global Marketing Services division is providing Betsey Johnson with e-mail marketing through e-Dialog.

Betsey Johnson also offers international shipping via its Web store to more than 35 countries. The company will leverage GSI Commerce ExchangeTM, a suite of scalable, on-demand infrastructure solutions providing robust, flexible order management and inventory management capabilities, as well as globalized payments, taxation, and fraud prevention services. Commerce Exchange leverages proprietary technologies and industry-leading solutions to help retailers streamline operational processes and speed the delivery of merchandise.

In the expanded “About Betsey” Web page, fans will see a new section titled, “The Buzz at Betsey.” It was developed in response to clients wanting a closer connection to the iconic designer. This section enables Betsey to share her diverse work and sets the stage for the beginning of a bigger social media strategy that will be unveiled over the next year.

“Betsey Johnson is an exciting and energetic American lifestyle brand and we are excited to help them grow their online business,” said Damon Mintzer, GSI's executive vice president of sales. “GSI provides e-commerce solutions to more than 35 leading apparel, accessories and related fashion brands and we are confident that our expertise will provide an elevated shopping experience for Betsey Johnson's customers.”

GSI Commerce Inc


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

Pakistan’s textile exports up 5.81% in July-August 2017

The value of textile and garment exports from Pakistan increased by...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search