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Reebok is the first apparel brand to team with ZoomSystems
Dec '10
Reebok's Sports Licensed Division (SLD) announced a partnership with San Francisco based automated retailer ZoomSystems to bring the premier sports brand to ZoomShops in airports, military bases, resorts and shopping malls across the U.S.

The partnership between Reebok's Sports Licensed Division and ZoomSystems will mark the first time that ZoomSystems, the global leader of automated retail solutions, has ever partnered with an apparel brand. If projected sales numbers are met over the next three years the Reebok SLD and ZoomSystems partnership will expand to 375 locations around the country and will act as the largest retail outlet for Reebok's Sports Licensed products.

"Reebok's Sports Licensed Division is excited to bring consumers the instant gratification that ZoomSystems automated retail provides to consumers," said Kenny Gamble, Vice President and General Manager of Reebok's Sports Licensed Division. "Shoppers can get their favorite team logo, choose between men's or women's styles and select appropriate sizes from this consumer friendly shopping experience. As the premier provider of Sports Licensed apparel and headwear we are proud to be able to satisfy today's busy consumers while they are on the go any time of day."

"We are always thrilled to bring consumers the best brands. Reebok Retro Sport is one of those brands," says Gower Smith, CEO of ZoomSystems. "It's particularly exciting to be offering apparel in a ZoomShop for the first time with Reebok's Retro Sport Collection. The convenient locations in malls and airports provide consumers with the instant gratification of retail when purchasing their favorite team logo from a ZoomShop," adds Smith.

The Reebok ZoomSystems partnership will launch with Reebok's Retro Sport collection. Nine of the NFL's throwback, vintage logos will be available to consumers for both men and women in a super soft cotton tri-blend t-shirt. The women's t-shirt is available in a figure flattering, v-neck style, and makes for a great gift idea. All ZoomShops will carry these styles for the Chicago Bears, Dallas Cowboys, New England Patriots, New York Giants, New York Jets, New Orleans Saints, Oakland Raiders, Philadelphia Eagles and the Pittsburgh Steelers.


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