Bon-Ton boosts holiday purchases with IBM Software

06 Dec '10

4 min read

By using IBM WebSphere Commerce software, Bon-Ton is able to streamline day-to-day back office functions such as managing inventory and shipping. Bon-Ton is making more merchandise available to customers with faster delivery methods. Now 30,000 more SKUs are available to online shoppers easing the store's burden of carrying excess inventory. Improvements in distribution methods allows Bon-Ton to reduce items on back order and quickly ship merchandise to customers directly from the manufacture, another Bon-Ton store or from distribution centers which serve their area.

Bon-Ton expects other marketing campaigns such as using email marketing, advancing its recently launched Facebook page, in-store events, mobile coupons and content-rich video demonstrations to drive store traffic and deliver customers with a more personalized shopping experience.

Recognized as an industry leader, IBM WebSphere Commerce software provides companies of all sizes with a powerful customer interaction platform for cross-channel and online commerce, supporting all of a company's business models while providing a rich, differentiated customer experience. Powerful out-of-the-box capabilities for marketing, catalog management and merchandising help companies revolutionize customer shopping experiences across all sales channels from online and call centers to mobile and in-store.

IBM Corporation

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