Home / Knowledge / News / Information Technology / Benetton offers Facebook Charity Deal
Benetton offers Facebook Charity Deal
31
Jan '11
As part of the launch of Facebook Deals in Europe, Benetton is offering a charity Facebook Deals in five European countries – Italy, France, Germany, the UK and Spain – on 31 January.

This new Facebook function allows smartphone owners who check-in to make direct contact with the Benetton world: with the nearest stores chosen from a network of 3,000 shops letting people redeem the latest deals, special offers and promos from Benetton, Sisley and Playlife.

Anyone who surfs the Internet on their smartphone in the five above-mentioned countries (today there are over 200m people worldwide who surf the Web via mobile phone) can check in to their location to let their Facebook friends know where they are. Check in on Facebook Places via the most recent version of the Facebook app or on your Smartphone at www.facebook.com. Click on the Deal to claim it and a charity donation will be made to Architecture for Humanity.

“With the announcement of Deals, we're moving the conversation from the web to the store by linking online conversations to offline foot traffic. And because people see what their friends do on Facebook, Deals helps businesses become even more social as people will see deals through the people who matter most - their friends” says Joanna Shields, VP EMEA, Facebook.

For the debut of the online service, Benetton has chosen a Charity Deal to support Architecture for Humanity, an association which applies design and architecture to social projects.

Starting on 31st January and throughout February, Benetton will donate two euros for each smartphone check-in in one of the Benetton stores involved in the scheme. Donations go to Architecture for Humanity and to thesupported project, Kenyan non-profit organisation Slums Information Development And Resource Centres (SIDAREC), for the construction of a technology and media lab for young people in the poor neighbourhood of Mukuru in Nairobi.

The centre offers technology and computer courses, medical services and early-childhood development programmes in addition to a radio and recording studio for young people - 99.9 Ghetto FM - allowing the young people of Mukuru to reach out to the over-650,000 local residents and, over the Internet, to an infinite number of listeners around the world. Benetton's collaboration with Facebook is founded on innovation, an interest in young people, active, global sharing, and tangible support; values which have always characterized the Group's business culture.

Benetton is a leading player in this new brand communication and innovative marketing model, which it intends to develop around the identity, lifestyles, experiences and relationships of real people around the world – integrating its highly visible, efficient global store network with the new media and high-tech instruments that are rapidly changing our society.

Benetton


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X