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Erke selects Eurostop e-retail for sportswear outlets in China
02
Feb '11
Erke, an international sports brand has selected Eurostop's e-retail and e-pos for its 7,000 outlets across the People's Republic of China (PRC). Erke is owned by China Hongxing Sports Limited which is listed on the Singapore Exchange. Erke products have won many awards and accolades across PRC, and are also available in Malaysia and in Europe.

e-retail has been developed by Eurostop Shanghai to meet the specific needs of very large retailers with branches in excess of 1,000 outlets. As well as head office features like stock control, warehouse, distribution, sales, merchandising and promotions, the system also includes fully integrated wholesale and franchise functionality. The system will be on show for the first time in the UK at the Retail Business Technology Expo, 16 – 17 March, Earl's Court, London.

Richard Loh, Managing Director of Eurostop UK commented, “We are delighted that Ms. Hew Poh Yin (Managing Director of Eurostop Shanghai) has secured this contract with one of the largest sportswear retailers in China.

e-retail is our flagship product which is designed for the larger retailers and should enable us to expand our market share within the UK and European markets as well. With this new product Eurostop is now able to provide solutions to retailers of every size from standalone stores, multi-store independents to large retailers with a multi-national presence.”

Established in 2000, China Hongxing Sports Limited is one of the leading domestic sports brand companies in the People's Republic of China. The company is primarily engaged in the design, manufacture and sale of an extensive range of sports footwear, as well as the sale of a wide range of sports apparel and sports accessories. The Group successfully listed on the main board of the Singapore Exchange Securities Trading Limited in November 2005.\

Eurostop Ltd

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