Home / Knowledge / News / Information Technology / Vistaprint launches embroidery service with advanced visualization
Vistaprint launches embroidery service with advanced visualization
07
Feb '11
Vistaprint N.V., a leading online provider of professional marketing products and services to micro businesses and the home, announced an embroidery service that capitalizes on advanced visualization and computer-aided design software to eliminate typical setup and design costs while providing access to high-quality, custom-branded apparel with no minimum order amount.

“Embroidery is a centuries-old art form,” said Robert Keane, Vistaprint's president and CEO. “The time and skill it takes to decorate a garment with an intricate, multi-colored pattern is one reason that this kind of image promotion was out of reach unless you could afford to buy large amounts of branded gear.”

Although the thread stitching process itself has become a routine manufacturing operation, due to design, set-up and stitch fees, small or limited runs for custom embroidered clothing tends to be too cost-prohibitive for many small businesses.

“Technology now allows us to eliminate traditional costs and constraints. We can provide a level of customization that gives small businesses an affordable way to access the same quality in embroidered products that was far more expensive in the past,” Keane said.

Vistaprint signaled its entry into the growing embroidery market (topping $8.5 billion annually in North America alone) with its 2010 acquisition of SoftSight, Inc. Vistaprint holds or has pending over 15 patents around its embroidery process, including capturing, optimizing and managing visual objects. Its software automates a number of steps previously done manually, such as analyzing color or expressing an image's smallest visual elements as a thread design in order to render accurate stitching patterns in more efficient and cost-effective way.

Providing access to this system through its website, Vistaprint allows customers to turn the promotional messages they select into custom-embroidered apparel for production runs with minimum orders of a single item. There are no setup fees, no stitching charges and, as with all Vistaprint orders, a 100 percent satisfaction guarantee.

Customers can order embroidered apparel online from a line of polo shirts, hooded sweatshirts and baseball caps. Prior to completing any purchase, they obtain dynamic previews of their design to ensure satisfaction with the quality of the work. The site's technology dynamically computes thousands of attributes for each thread and stitch in a design. A patent pending algorithm then generates a richly detailed image of the finished article, displaying major characteristics such as the embroidery's texture and corresponding three-dimensionality, as well as the subtle light-reflection differences between two identical threads stitched adjacent to one another.

“Ten years ago, when small and micro businesses didn't have access to business cards and printed products that made them look and feel professional, Vistaprint found a way to provide them,”said Embroidery Program Manager at Vistaprint and SoftSight co-founder David Goldman. “By applying the same model of technology-based custom design, pricing efficiency and manufacturing quality to custom embroidered products, Vistaprint can deliver the high-impact products that help a business stand out.”


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Top executives
Textile & apparel bodies

The decision is transformational

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search