Home / Knowledge / News / Information Technology / Mercedes-Benz Fashion Week goes mobile with ShopStyle
Mercedes-Benz Fashion Week goes mobile with ShopStyle
Feb '11
Social Shopping pioneer ShopStyle and Mercedes-Benz Fashion Week have partnered to create the essential app for the Fall 2011 Collections. ShopStyle Mobile, Mercedes-Benz Fashion Week's first mobile app partner, will feature exclusive content and coverage of the Fall 2011 event - taking place from February 10th-17th in New York. Exclusive coverage provided by Mercedes-Benz Fashion Week for ShopStyle Mobile includes all the must-have information from show schedules to designer profiles, runway photos, event coverage, and industry news.

In addition to offering the essential app for navigating Mercedes-Benz Fashion Week, ShopStyle Mobile delivers instant access to shop and browse over 400 of the best retailers across thousands of designer brands, making it easy for users to search and refine by designer, brand, store, sale items, price, size, and color.

The latest version of ShopStyle Mobile now includes new features such as: “Mobile Sale Alerts,” which notify the user if individual items or a favorite brand goes on sale; “Product Zoom,” allowing mobile users to zoom in on any product image; and “Syncing Favorites,” making favorite items readily accessible from your phone or computer. Additionally, ShopStyle Mobile now incorporates all the latest media content from the ultimate industry insider, ShopStyle's sister site Fashionologie, providing breaking fashion news, photo galleries, trends, and shopping advice.

“ShopStyle continually strives to create the most stylish and innovative tools blending fashion and technology,” said Melissa Davis, VP of ShopStyle, US. “We are thrilled to be the first mobile application partner of Mercedes-Benz Fashion Week providing exclusive mobile content for one of the world's premier fashion events.”

Launched in 2007 ShopStyle is a division of Sugar Inc. and operates sites in the US, UK, France, Germany and Japan.

Since being founded in 2006, Sugar Inc has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community.

Mercedes-Benz Fashion Week

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search