Home / Knowledge / News / Information Technology / Innovative deal offers a variety of New Revenue Streams
Innovative deal offers a variety of New Revenue Streams
22
Feb '11
EYELEVEL INTERACTIVE LLC (EI), innovators of patented interactive media garment technology, and Superior Uniform Group Inc, one of America's largest and widely respected uniform manufacturers and providers, announced a strategic alliance that will make interactive uniform apparel available in thousands of businesses across the United States, including some of the nation's largest retail, drug, grocery and restaurant chains.

This licensing deal marks the introduction of EI's iPOPS (Interactive Point of Purchase System) into the marketplace with the revolutionary concept of interchangeable panels that include advertising and promotions directly applied to the front and/or the back of the employee uniform. iPOPS creates a paradigm shift that converts uniform expenses into revenue generating profit centers and in the process creates a new metric by which advertising is measured.

"As both the advertising and image apparel industries evolve with the introduction of new technologies and changing consumer demands, Superior Uniform Group is perfectly positioned, through our 90 year old uniform company's vast resources and our national relationships, to bring EYELEVEL INTERACTIVE'S vision for iPOPS to reality and directly to consumers," says Superior Uniform Group CEO Michael Benstock. "This timely execution of new media and technology has unlimited potential for our customers to target their specific audiences by being at the forefront of the most cutting edge marketing and advertising tool in the retail space."

The iPOPS on the uniforms will contain EYELEVEL INTERACTIVE's EI Tag technology which provides opportunities for marketers to reach consumers at the most crucial touch-point in the purchasing process -- in the store and at the point of purchase. An EI Tag is EYELEVEL INTERACTIVE'S proprietary branded MAC (mobile action code). EI Tag is a geometric, multi-colored, two-dimensional, specific matrix barcode, which holds data that becomes accessible when scanned by a wireless mobile device, such as an iPhone or Android.

The EI Tag captures data and provides trackable in-store promotions. It is capable of delivering immediate Use It Or Lose It coupons to consumers that may be instantly redeemed at checkout locations via the consumer's wireless mobile device. EI's iPOPS includes website analytics that allows Superior Uniform Group customers to monitor detailed statistics such as reach, and time spent viewing. EI and Superior Uniform Group envision this as an additional way for retailers and businesses to create consumer loyalty programs and employee incentive programs.

In traditional media terminology, the impact and reach of various advertising campaigns have been measured in Gross Impressions. "EI's new media solution provides a dramatically more accurate way of measuring market reach -- by basing its value on the number of 'transactions' and 'walk throughs,' diverting from the traditional impression model. EI Tags are found where digital age media and new mobile technology intersect. We call it Mediology," states Blair Enfield, EYELEVEL INTERACTVE co-founder and President.


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Top executives
Textile industry, India

The event should be organised every year

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search