Home / Knowledge / News / Information Technology / Avery Dennison opens Design and Innovation Center
Avery Dennison opens Design and Innovation Center
15
Mar '11
Avery Dennison's Retail Branding and Information Solutions (RBIS) group opened its first Europe-based Customer Design and Innovation Center and introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.

Avery Dennison's Retail Branding and Information Solutions (RBIS) group opened its first Europe-based Customer Design and Innovation Center and introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.

The new center incorporates into one location a state-of-the-art design workshop and a simulated global supply chain, where leading apparel retailers, brands and manufacturers can create custom solutions - from inception to the retail sales floor. Complete with its own demonstration apparel brand, UNITI, the center will primarily serve Avery Dennison's European customers in the global apparel and footwear industry.

"This center gives Avery Dennison a strong platform to partner with customers and help them elevate their brands at retail and accelerate performance at all points along the complex global supply chain,'' said Shawn Neville, group vice president of RBIS. "In the fast-paced, ever-changing global apparel market, speed, flexibility, creativity, and collaboration are keys to success, and the primary goal of our center is to support leading apparel retailers and brands.''

At the center opening - signaled by the wave of a handheld scanner across an RFID-enabled ribbon - the company also introduced new offerings designed to leverage Avery Dennison's leadership and investments in material science, high-speed digital printing and information technology.

High-definition graphic embellishments

Expanding what's possible on the exterior of the garment, the company unveiled its breakthrough high-definition graphics transfer process, which can produce engaging graphics with exceptional depth, special effects and texture, and deliver them with globally consistent quality.

"The high-definition, soft-touch graphics made possible by this technology, no matter where in the world they are produced, are nothing short of game-changing,'' said Deon Stander, vice president and general manager of global commercial RBIS. "We're getting enthusiastic feedback from customers who have seen what's possible with this technology across the apparel landscape - from sports performance to high fashion."

The market for exterior garment graphic embellishments is very fragmented, and while designers have traditionally used screen printing to embellish garments, the technology offers limited image resolution and can be slow and labor-intensive. Stander said Avery Dennison's high-definition transfer process expands the global graphics offeringsfrom RBIS, leverages its core labeling business expertise and answers a need for improved solutions in embellishments outside the garment.


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search