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Avery Dennison opens Design and Innovation Center
15
Mar '11
Avery Dennison's Retail Branding and Information Solutions (RBIS) group opened its first Europe-based Customer Design and Innovation Center and introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.

Avery Dennison's Retail Branding and Information Solutions (RBIS) group opened its first Europe-based Customer Design and Innovation Center and introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.

The new center incorporates into one location a state-of-the-art design workshop and a simulated global supply chain, where leading apparel retailers, brands and manufacturers can create custom solutions - from inception to the retail sales floor. Complete with its own demonstration apparel brand, UNITI, the center will primarily serve Avery Dennison's European customers in the global apparel and footwear industry.

"This center gives Avery Dennison a strong platform to partner with customers and help them elevate their brands at retail and accelerate performance at all points along the complex global supply chain,'' said Shawn Neville, group vice president of RBIS. "In the fast-paced, ever-changing global apparel market, speed, flexibility, creativity, and collaboration are keys to success, and the primary goal of our center is to support leading apparel retailers and brands.''

At the center opening - signaled by the wave of a handheld scanner across an RFID-enabled ribbon - the company also introduced new offerings designed to leverage Avery Dennison's leadership and investments in material science, high-speed digital printing and information technology.

High-definition graphic embellishments

Expanding what's possible on the exterior of the garment, the company unveiled its breakthrough high-definition graphics transfer process, which can produce engaging graphics with exceptional depth, special effects and texture, and deliver them with globally consistent quality.

"The high-definition, soft-touch graphics made possible by this technology, no matter where in the world they are produced, are nothing short of game-changing,'' said Deon Stander, vice president and general manager of global commercial RBIS. "We're getting enthusiastic feedback from customers who have seen what's possible with this technology across the apparel landscape - from sports performance to high fashion."

The market for exterior garment graphic embellishments is very fragmented, and while designers have traditionally used screen printing to embellish garments, the technology offers limited image resolution and can be slow and labor-intensive. Stander said Avery Dennison's high-definition transfer process expands the global graphics offeringsfrom RBIS, leverages its core labeling business expertise and answers a need for improved solutions in embellishments outside the garment.


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