Home / Knowledge / News / Information Technology / Infused creates Facebook Pop-up Shop for Donni Charm
Infused creates Facebook Pop-up Shop for Donni Charm
16
Mar '11
Luxury apparel designer, Donni Charm, launched a 24-hour sale of their most popular products using a Facebook pop-up shop. Announced to a national television audience, the Denver, Colorado-based company hosted the sale using a shop on the Donni Charm Facebook page.

The shop, hosted by Infused Commerce, allowed visitors to browse an exclusive selection of Donni Charm scarves and purchase securely without leaving Facebook.

“Offering our products right from our Facebook page gave us a chance to connect directly with our customers, which meant not only revenue but also more Facebook fans who we hope will buy from us in the future,” said Joey Mosko, CEO of Donni Charm.

In addition to a fully functional social commerce store, Infused Commerce provided custom features to the Donni Charm Facebook shop including coupon code functionality and inventory management. Total set up time took under 4 days to complete.

“Even with customizations, Infused Commerce set us up with a Facebook shop quickly and affordably,” Mr. Mosko added.

Facebook, the world's largest social network with over 600 million users, is becoming a direct commerce channel as brands seek to maximize their social media investment and deepen relationships with customers. With full e-commerce functionality, Facebook shops give brands the opportunity to host special offers for their fans.

Fans, in turn, are beginning to find exclusive deals from brands that aren't offered anywhere else.

According to the independent research form, eConsultancy, special offers and shopping are the highest reasons why people follow brands on Facebook, along with activities such as following events and leaving feedback.

“Brands like Donni Charm are ahead of the curve when they host product sales on their Facebook page,” said Arthur Tew, Director of Operations at Infused Industries, the social commerce solutions provider of Infused Commerce.

“Customer experiences on Facebook are not only engaging but also rewarding when fans share discoveries with their networks,” added Mr. Tew.

“The benefits of participating in social commerce can be tremendous.”

Infused Commerce


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search