Home / Knowledge / News / Information Technology / Acumen implements 'Long Tail' eCommerce model
Acumen implements 'Long Tail' eCommerce model
24
Mar '11
Kiva Systems, a developer of game-changing mobile-robotic solutions that automate order fulfillment and distribution operations, announced that Acumen Holdings will implement a single Kiva system to handle all inventory storage and fulfillment for 20 individual Internet retail stores.

Acumen Holdings currently operates a number of specialty online stores, including outdoor apparel, work wear, nursing scrubs and baby gear and it is already a distributor for more than 200 well-known apparel brands such as Timberland, Carhartt, Dickies, Fisher Price, Wrangler and Under Armour.

Acumen's 2011 expansion plans include 16 new online stores serving a wide range of diverse market niches. The company's goal is to offer the best selection and fastest delivery in each market niche, and its aggressive growth strategy requires both easy operational scalability and the ability to warehouse and fulfill a broad spectrum of different merchandise categories.

“Kiva provides world-class eCommerce fulfillment operations right out of the box,” said John James, CEO and co-founder of Acumen Holdings. “The Kiva warehouse automation solution is the only way we found that would enable us to build our company quickly, yet preserve the flexibility we need for an unpredictable future. It speeds our transformation from an emerging player into a leading internet retailer.”

Kiva's innovative approach to warehouse automation uses hundreds of robotic drive units that bring inventory on mobile shelves directly to workers, allowing easy and efficient access to all inventory items at all times. Unlike traditional automation such as conveyor, carousel and AS/RS, Kiva can handle products of all shapes and sizes, and automatically brings products to operators exactly when needed. Kiva is a complete order fulfillment solution that encompasses inventory control, forward replenishment, picking, packing, shipping sortation, finishing, and quality assurance to simultaneously improve distribution center productivity, speed, accuracy and flexibility.

“Acumen Holdings understands the promise of the 'long tail' eCommerce business model and has developed an innovative strategy for profitable, rapid growth,” said Amy Villeneuve, president and chief operating officer of Kiva Systems. “By aggregating operations for 20 distinct online shopping stores into a single Kiva fulfillment center, Acumen will quickly and efficiently develop the scale advantage to be a category killer in each of these underserved market niches.”

Kiva Systems


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X