Home / Knowledge / News / Information Technology / Finish Line relies on Tealeaf to optimize its website
Finish Line relies on Tealeaf to optimize its website
Apr '11
Tealeaf, the leader in online customer experience management (CEM) software, today announced that Finish Line, a premium retailer of athletic footwear, apparel and accessories, is using Tealeaf to support its commitment to an elevated online customer experience. Tealeaf provides Finish Line with online visibility into its web storefront and captures and records user sessions, enabling Finish Line to identify and assess the business impact of website features as well as opportunities to improve the customer experience and company results.

Tealeaf's powerful customer experience technology helps global leaders optimize ebusiness by eliminating obstacles that block successful conversions or completion of business processes. Tealeaf's deep insight helps retailers answer the difficult questions that traditional web analytics and voice-of-customer solutions alone cannot, such as: "Why are conversion rates down?" "Why is business growth not over-achieving against market growth rates?" "Why can't we resolve more customer issues in our web call centers?"

"We strive to offer the best possible experience for our customers," said Finish Line senior vice president of E-Commerce Roger Underwood. "With Tealeaf, we are able to pinpoint existing opportunities to improve our website and anticipate what needs customers may have as we evolve. Tealeaf is a critical component of our customer experience strategy and has helped us remove obstacles on behalf of our customers so that they can complete their transactions quickly and without frustration."

According to data from the Department of Commerce, total e-commerce industry sales for 2010 were estimated at $165.4 billion, an increase of 14.8 percent from 2009, and total retail sales in 2010 increased 7.0 percent from 2009. Improved economic conditions can translate into huge gains for retailers who take steps early to make sure all customers can complete their transactions and maintain a positive experience throughout the process.

"As the economy continues to improve, consumer spending is on the upswing," said Geoff Galat, vice president of Worldwide Marketing for Tealeaf. "Online retailers must provide an exemplary customer experience to avoid being left in the dust by their competitors. By proactively identifying opportunities to continuously improve its site, Finish Line is advocating on behalf of its customers for a truly premium online experience."

Tealeaf Technology Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search