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Quiksilver surfs with Neolane automation platform
13
Apr '11
Conversational marketing technology provider Neolane announced that the Neolane marketing automation software platform has been chosen by the Quiksilver brand family to manage highly targeted, personalised pan-European customer loyalty marketing campaigns.

The Quiksilver group which boasts over 200 retail stores in over 20 countries across Europe, provides young people with everyday sportswear, accessories, sport-related equipment and apparel. All the brands in the Quiksilver family will benefit from the Neolane platform, including Roxy, DC Shoes, Moskova and Libtech. The platform enables marketers to integrate emerging campaign technologies such as mobile and social with more traditional channels such as email and direct mail in order to conduct meaningful and co-ordinated offer related dialogues and improve marketing effectiveness.

“Neolane's platform opens up new marketing possibilities for the whole Quiksilver brand family,” said Tanguy Honoré, e-business director at Quiksilver. “In the future, our brands will be able to become closer to our customers, communicating through their preferred channels including email and mobile applications as well as via Facebook and Twitter.”

Quiksilver's customer information will be centralised on Neolane. A single view will be created by consolidating customer data for all the Quiksilver brands while its marketing teams can manage customised marketing scenarios for each brand, adapting them specifically to the client base in the different countries across Europe.

Neolane will also enable Quiksilver to track an individual opt-in customer's behaviour on the Quiksilver websites, and respond with trigger marketing; sending out automated offers based on specific products that the customer has shown an interest in.

Additionally, newsletter templates will allow Quiksilver's marketers to send out news and offers communications in the customer's preferred language and one-to-one personalised to ensure it is relevant to them. Localised newsletters might contain local store news such as events, new products and special offers.

“Neolane is proud to have been chosen by Quiksilver for this partnership across Europe,” said François Laxalt, market intelligence manager at Neolane. “Quiksilver customers are marketing savvy, Neolane's platform gives Quiksilver the ability to fulfill their customers' needs by individualising each customer communication in real time, meeting customer expectations and encouraging loyalty.”

“We needed a reliable tool for handling marketing campaigns and loyalty programs across the European continent,” concluded Honoré. “We were impressed by Neolane's references in Europe and reassured that only a minimum of effort is required to implement the solution.”

Neolane Inc

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