Home / Knowledge / News / Information Technology / Quiksilver surfs with Neolane automation platform
Quiksilver surfs with Neolane automation platform
13
Apr '11
Conversational marketing technology provider Neolane announced that the Neolane marketing automation software platform has been chosen by the Quiksilver brand family to manage highly targeted, personalised pan-European customer loyalty marketing campaigns.

The Quiksilver group which boasts over 200 retail stores in over 20 countries across Europe, provides young people with everyday sportswear, accessories, sport-related equipment and apparel. All the brands in the Quiksilver family will benefit from the Neolane platform, including Roxy, DC Shoes, Moskova and Libtech. The platform enables marketers to integrate emerging campaign technologies such as mobile and social with more traditional channels such as email and direct mail in order to conduct meaningful and co-ordinated offer related dialogues and improve marketing effectiveness.

“Neolane's platform opens up new marketing possibilities for the whole Quiksilver brand family,” said Tanguy Honoré, e-business director at Quiksilver. “In the future, our brands will be able to become closer to our customers, communicating through their preferred channels including email and mobile applications as well as via Facebook and Twitter.”

Quiksilver's customer information will be centralised on Neolane. A single view will be created by consolidating customer data for all the Quiksilver brands while its marketing teams can manage customised marketing scenarios for each brand, adapting them specifically to the client base in the different countries across Europe.

Neolane will also enable Quiksilver to track an individual opt-in customer's behaviour on the Quiksilver websites, and respond with trigger marketing; sending out automated offers based on specific products that the customer has shown an interest in.

Additionally, newsletter templates will allow Quiksilver's marketers to send out news and offers communications in the customer's preferred language and one-to-one personalised to ensure it is relevant to them. Localised newsletters might contain local store news such as events, new products and special offers.

“Neolane is proud to have been chosen by Quiksilver for this partnership across Europe,” said François Laxalt, market intelligence manager at Neolane. “Quiksilver customers are marketing savvy, Neolane's platform gives Quiksilver the ability to fulfill their customers' needs by individualising each customer communication in real time, meeting customer expectations and encouraging loyalty.”

“We needed a reliable tool for handling marketing campaigns and loyalty programs across the European continent,” concluded Honoré. “We were impressed by Neolane's references in Europe and reassured that only a minimum of effort is required to implement the solution.”

Neolane Inc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search