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New Look is launching a market-leading mobile-optimised site
Apr '11
International High street fashion retailer New Look announces the launch of their first ever mobile optimised website. New Look, famed for delivering fast fashion, now offers fashion at your fingertips with the chance for all smartphone users to buy on the go wherever they are. Only one click away is, fast, reliable and safe shopping offering every trend and size that your local store may not.

Can't find a pair of jeans in your size or colour? Then simply click online, choose your item and New Look will deliver. New Look is not only offering you a more convenient way to shop but also a better service and a greater availability of product. It contains integrated links to Facebook, Twitter and email enabling you to share your favourite products instantly. The links to New Look TV and New Look's Fashion Blog mean it's quick and easy to keep up to date and watch the latest trend at any time.

The New Look site is sure to be one of the leading mobile solutions in fashion retail whether you are after anything from dresses to socks. Boasting a super-quick journey from homepage to products, it's easier to browse products using the 1, 2 or 3 columns and zoomable images and then finally it takes only one-click to checkout!

The site has been months in the planning and brings together the latest developments in mobile technology (Javascript, CSS3 and HTML5) to offer the ultimate mobile shopping experience.

The New Look mobile site boasts a plethora of features which are aimed at making New Look a leading international multi-channel fashion retailer. It has a store locator fully integrated with Google Maps and directions – enabling you to find your way to the nearest store or check opening hours on the move. Found some shoes online that you can't wait to get your hands on? Browse and add them to your shopping basket on your way home on your handset and then when you log onto your desktop PC at home, the items will be automatically there too.

There is also a clear flow from the customer product selection to the checkout. Registered users benefit from a quick, simple and secure 'One Click' purchasing process and users are also able to shop anonymously with no registration required. To make delivery easy, shoppers have the option to nominate a particular delivery day.

Dom McBrien, eCommerce Director, New Look says, “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.

Research suggests that in 2012 access to the internet via Smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site. Crisp and zoomable product imagery, social media integration and an easy one-click checkout for registered users are just a few of the cutting-edge features.

By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”

Founded in 1969 New Look Retail Group Limited has 613 stores in the UK and Eire, a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

New Look Retail Group Limited

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